{"id":19805,"date":"2024-07-08T07:00:00","date_gmt":"2024-07-08T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=19805"},"modified":"2024-07-08T01:24:27","modified_gmt":"2024-07-07T23:24:27","slug":"danish-group-matas-chooses-superga-beautys-paris-full-service-division","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/danish-group-matas-chooses-superga-beautys-paris-full-service-division\/","title":{"rendered":"Danish group Matas chooses Superga Beauty's Paris full-service division\u00a0"},"content":{"rendered":"<p>As an industrial partner to its brands, Superga Beauty boasts full-service expertise, with a 360\u00b0 offer ranging from development to the supply chain. Called upon by the Danish Matas group for its new range of eaux de parfum, the company masters all stages of production, from design to manufacture and filling.<\/p>\n\n\n\n<p>The juice for Matas' new collection, Flora Danica Parfums, was manufactured at Superga Beauty's Cosmeurop plant, and packaged at BPS Fragrances.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-3878770149\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-1222050526\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24744\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg\" alt=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wooden hoods<\/h2>\n\n\n\n<p>Each Flora Danica fragrance is vegan, refillable, and composed of up to 92 % of ingredients of natural origin. Fragrance caps made from ash wood are an elegant, eco-friendly alternative to traditional plastic or metal caps for perfume bottles. For this range, aesthetics and design reveal a natural, authentic aspect while adding a dimension of luxury and sophistication.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seducing both men and women<\/h2>\n\n\n\n<p>Inspired by the iconic Flora Danica encyclopedia, commissioned by King Frederik V of Denmark in 1752 to enlighten people about the diversity of flowers and plants in Denmark, the Flora Danica collection combines Danish heritage and contemporary French vision via a palette of four fragrances:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Soul Garden: an immersion in a wild garden in the rain, combining the freshness of flowers with the warmth of a Nordic interior.<\/li>\n\n\n\n<li>Flower Muse: a modern, joyful interpretation of flowering, evoking the fresh northern air and flora of Denmark.<\/li>\n\n\n\n<li>Amber Echo: a memory of late summer, evoking salty skin warmed by the sun after a swim in the sea.<\/li>\n\n\n\n<li>1761: A fragrance that combines dazzling freshness and precious woods, capturing the ambivalence of a new opportunity, blending citrus, spices and sophisticated woody notes.<\/li>\n<\/ul>\n\n\n\n<p>The fragrances are available in 50 and 100 ml formats and in a 125 ml refill version.<\/p>","protected":false},"excerpt":{"rendered":"<p>Partenaire industriel des marques, Superga Beauty dispose d\u2019une expertise Full Service avec une offre 360\u00b0 qui va du d\u00e9veloppement \u00e0 la supply chain. Sollicit\u00e9e par le groupe danois Matas pour sa nouvelle gamme d\u2019eaux de parfum, l\u2019entreprise ma\u00eetrise toutes les \u00e9tapes de la production, de la conception \u00e0 la fabrication et jusqu\u2019au remplissage. La fabrication [&hellip;]<\/p>\n","protected":false},"author":148,"featured_media":19806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-19805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":"nataly.joubert@gmail.com","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/supergabeauty.com\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/19805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=19805"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/19805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/19806"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=19805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=19805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=19805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}