{"id":2024,"date":"2018-05-28T08:00:27","date_gmt":"2018-05-28T06:00:27","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=2024"},"modified":"2018-05-21T16:00:48","modified_gmt":"2018-05-21T14:00:48","slug":"anjac-health-beauty-renforce-expertise-cosmetique-premium-acquisition-of-pascual-cosmetiques","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/anjac-health-beauty-renforce-expertise-cosmetique-premium-acquisition-of-pascual-cosmetiques\/","title":{"rendered":"ANJAC HEALTH & BEAUTY strengthens its expertise in premium cosmetics with the acquisition of Pascual Cosmetics"},"content":{"rendered":"
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Industrial group Anjac Health & Beauty announces the acquisition of Pascual Cosm\u00e9tiques, specialized in lipstick and liquid make-up (foundation, gloss, eyeshadow, nail polish). A growing family business, Pascual Cosm\u00e9tiques has high ambitions. In 2017, it recorded sales of \u20ac6 million, a result that has tripled in three years. This latest operation enables Anjac Health & Beauty to strengthen its expertise in premium cosmetics, six months after the acquisition of Aircos, a leader in high-end make-up powder. The group now offers a complete industrial offering in the make-up field, becoming a French benchmark in Europe.<\/p>\n

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Anjac Health & Beauty further accelerates its development<\/p>

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The group consolidates its expertise in the make-up sector and once again relies on French industrial quality. The acquisition of Pascual Cosm\u00e9tiques comes just a few months after the integration of Aircos, the SME which had enabled the group to position itself in this sector. Anjac Health & Beauty is now able to propose a premium industrial offer, covering the main make-up market segments.
\nThis latest operation illustrates Anjac Health & Beauty's ability to pursue dynamic and relevant growth in the health-beauty-hygiene sectors. \"The acquisition of Pascual Cosm\u00e9tiques is perfectly in line with our ambition to confirm Anjac Health & Beauty's position as a major player in the European make-up market\", explains Aur\u00e9lien Chaufour, the Group's Managing Director, \"after the acquisition of Aircos, the acquisition of Pascual Cosm\u00e9tiques once again demonstrates our ability to attract key players in these sectors. It also contributes to our ambition to build a group of high value-added companies with a strong capacity for innovation\".<\/p>\n

Pascual Cosm\u00e9tiques strengthens Anjac Health & Beauty's expertise in the make-up sector<\/p>\n

With its established industrial credibility in the make-up market, Pascual Cosm\u00e9tiques brings valuable know-how that complements the expertise already mastered by Anjac Health & Beauty. This will enable the group to enter the lipstick and lip stick parapharmacy segment, as well as the liquid make-up segment (foundation, gloss, eyeshadow, nail polish).
\nThe French SME has enjoyed strong growth since the creation of its cosmetics division in 2010. The gradual diversification of its offering, combined with increased R&D activity, has enabled it to offer an increasingly comprehensive range of services. The steady rise in sales over the past three years confirms its success. In 2017, Pascual Cosm\u00e9tiques acquired a new building in Ferri\u00e8res-en-Brie: a 5,000m2 factory, to intensify its production, adjoining an R&D laboratory, whose surface area has been multiplied by three.<\/p>\n

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This investment also strengthens the local roots of the company, which has been based in this Seine-et-Marne town for 17 years. \"Historically based in the Paris region, Pascual Cosm\u00e9tiques boasts made-in-France expertise in the formulation and design of cast and liquid forms of make-up and skincare products. This expertise has been acquired thanks to the work of its CEO Simon Pascual and his employees. All these attractive assets confirmed our decision to integrate the SME into our group\", underlines Aur\u00e9lien Chaufour.
\nPascual Cosm\u00e9tiques now benefits from Anjac's support to accelerate its R&D. Encouraging the SME's capacity for innovation will be one of the Group's priorities, enabling it to reach a new stage in its development. To achieve this, the Group will be able to count on an expert, agile team of 60 scientists, who will remain fully involved in the company's development.<\/p>\n

Founder and Managing Director Simon Pascual is stepping down to devote himself to personal projects: \"I'm very proud of the work I've done to bring Pascual Cosm\u00e9tiques to this level. I have always worked to position the company in growth sectors and encourage innovation. Joining Anjac Health & Beauty will enable us to further intensify our development. I'm leaving the company in good spirits. I have every confidence in the group to continue writing the history of the SME.<\/p>\n

Gr\u00e9goire Huet, currently in charge of Business Development at Anjac Health & Beauty, will take over as General Manager of Pascual Cosm\u00e9tiques: \"Our aim is to rapidly make Pascual Cosm\u00e9tiques one of the benchmarks in make-up, by drawing on the strength of the group. The skills and dynamism of our existing teams will be essential to the success of this project.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Le groupe industriel Anjac Health & Beauty annonce l\u2019acquisition de la soci\u00e9t\u00e9 Pascual Cosm\u00e9tiques, sp\u00e9cialis\u00e9e dans le rouge \u00e0 l\u00e8vres et les formes liquides de maquillage (fond de teint, gloss, fard \u00e0 paupi\u00e8res, vernis \u00e0 ongles). PME familiale en croissance, Pascual Cosm\u00e9tiques affiche de fortes ambitions. Elle enregistre en 2017 un chiffre d\u2019affaires de 6 […]<\/p>\n","protected":false},"author":3,"featured_media":2025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[52],"tags":[61],"class_list":{"0":"post-2024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formulation","8":"tag-info-marche"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/2024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=2024"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/2024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/2025"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=2024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=2024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=2024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}