{"id":20841,"date":"2024-11-14T12:00:00","date_gmt":"2024-11-14T11:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=20841"},"modified":"2024-11-14T11:49:07","modified_gmt":"2024-11-14T10:49:07","slug":"interparfums-announces-the-launch-of-its-solferino-brand","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/interparfums-announces-the-launch-of-its-solferino-brand\/","title":{"rendered":"Interparfums announces the launch of its Solferino brand"},"content":{"rendered":"

Licensed fragrance manufacturer Interparfums has released its financial results and sales forecasts, and announced the creation of its Solf\u00e9rino brand in 2025.<\/strong><\/p>\n\n\n\n

The Interparfums group forecasts sales growth to \"910 to 930 million euros\" by 2025, thanks in particular to the very high-end segment, with the launch of a new brand of its own.<\/p>

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Aimed at the collector's perfume market, Solf\u00e9rino will include 10 fragrances developed by renowned perfumers, to be launched in selective distribution of around 100 doors initially. A first boutique, entirely dedicated to the brand, and an e-commerce site are scheduled to open next year.<\/p>\n\n\n\n

\"The launch of this new brand is part of the company's medium-term development strategy in the buoyant high-end perfume market. This strategy will also be applied to Moncler fragrances, whose development will henceforth be based mainly on strengthening the Les Sommets collection in highly selective distribution\".<\/em>says Interparfums.<\/p>\n\n\n\n

\"With the Solf\u00e9rino collection, our own brand, after two years dedicated to its development, we will have a unique and rich universe, fully adapted to the high-end perfume market. It's a first strategic step in the implementation of a new development axis in a market that has been showing very strong growth for several years\", <\/em>says Philippe Benacin, Chairman and CEO of Interparfums.<\/p>\n\n\n\n

Photo taken from the Interparfums website.<\/sub><\/p>","protected":false},"excerpt":{"rendered":"

Le fabricant de parfums sous licences Interparfums a communiqu\u00e9 sur ses r\u00e9sultats financiers et pr\u00e9visions de chiffre d\u2019affaires, et annonc\u00e9 la cr\u00e9ation de sa marque Solf\u00e9rino en 2025. Le groupe Interparfums pr\u00e9voit une croissance de son chiffre d’affaires, qui devrait atteindre \u00ab\u00a0910 \u00e0 930 millions d’euros\u00a0\u00bb en 2025, gr\u00e2ce notamment au tr\u00e8s haut de gamme, […]<\/p>\n","protected":false},"author":148,"featured_media":20842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-20841","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":"","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.interparfums.fr\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/20841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=20841"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/20841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/20842"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=20841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=20841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=20841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}