{"id":2091,"date":"2018-06-28T08:00:29","date_gmt":"2018-06-28T06:00:29","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=2091"},"modified":"2018-06-25T16:19:58","modified_gmt":"2018-06-25T14:19:58","slug":"diam-et-lancome-recoivent-le-popai-de-la-creation","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/diam-et-lancome-recoivent-le-popai-de-la-creation\/","title":{"rendered":"Diam and Lanc\u00f4me receive the Popa\u00ef de la cr\u00e9ation award"},"content":{"rendered":"

At the official Popa\u00ef Awards evening on June 14, the DIAM group received five awards, including the coveted first prize for creation, for the latest bar Fragrance Maison Lanc\u00f4me. An honor for the two teams from L'Or\u00e9al and Diam.
\nPerceived by the industry as a veritable \"Palme d'Or\", the design prize was awarded by a jury made up of brands (Maisons) and distributors from the marketing, merchandising and communications sectors. The DIAM Group was awarded the Grand Prix de la Cr\u00e9ation for its bar dedicated to Lanc\u00f4me's Grands Crus fragrance collection.<\/p>\n

Winning approach
\n<\/strong>In its request, the Lanc\u00f4me brand wanted to overhaul its merchandising offer dedicated to its fragrance collection, to standardize it from one country to another (guaranteeing \"Brand Equity\") and make it more flexible, with the aim of shortening lead times and cutting costs.
\nBased on a design by the Lanc\u00f4me studio (L'Or\u00e9al teams), Diam took charge of the overall project, from technical design to delivery. With a highly innovative approach to modularity, Diam met the brand's imperatives and enabled countries to reduce their Time to Market. With this in mind, Diam completes its offer with installation and recycling services.
\nGone are the long lead times and cumbersome adjustments required for this new-generation perfume bar, which now comes in two major modular, interchangeable versions. Made of multi-materials (glass, metal, plastic, resin, etc.) and 100 eco-designed %, it now combines aesthetic and functional advantages in the shortest possible time.<\/p>

Advertising<\/div>
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Premium attitude
\n<\/strong>Elegant and totally in tune with the spirit of the times, this new project adopts the identifying codes of luxury: black and gold contrasts, graphic play, black and white portraits, muted lighting... This staging offers a beautiful way of showcasing products. It can be customized in any way and anticipates retailers' every need (tests, products, stock management, etc.). This is a feat on the part of Lanc\u00f4me, and a fine collaborative approach between Diam's teams in France and China, and those of L'Or\u00e9al (design, marketing and purchasing departments).
\nThe brand's objective is thus attained: to gain on investments and time to market without compromising its image.<\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

Lors de la soir\u00e9e officielle des Popa\u00ef Awards du 14 juin dernier, le groupe DIAM recevait cinq r\u00e9compenses dont le tr\u00e8s convoit\u00e9 premier prix de la cr\u00e9ation, pour le tout dernier bar Fragrance Maison Lanc\u00f4me. Un honneur pour les deux \u00e9quipes complices de L\u2019Or\u00e9al et de Diam. Per\u00e7u par la profession comme une v\u00e9ritable palme […]<\/p>\n","protected":false},"author":3,"featured_media":2092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-2091","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/2091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=2091"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/2091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/2092"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=2091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=2091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=2091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}