{"id":20974,"date":"2024-12-03T12:00:00","date_gmt":"2024-12-03T11:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=20974"},"modified":"2024-12-03T08:53:17","modified_gmt":"2024-12-03T07:53:17","slug":"fiabila-enters-2025-with-a-360-nail-color-care-offering","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/fiabila-enters-2025-with-a-360-nail-color-care-offering\/","title":{"rendered":"Fiabila approaches 2025 with a 360\u00b0 nail color & care offer"},"content":{"rendered":"

According to the company, Fiabila is the only player in the nail market to hold all the technologies needed to create conventional formulas based on responsibly sourced components, formulas based on plants and ingredients of natural origin up to 86% for colored formulas - water-based formulas, breathable or light-reactive formulas, and to significantly reduce nitrosamine levels in thixotropic bases.<\/p>\n\n\n\n

Headed by Filippo Manucci, its new CEO since March 2024, the French SME is presenting a completely restructured offering in a booming nail color & care market.<\/p>

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In 2024, Fiabila developed the Alkyd Resins complex, an ultra-high-performance 3-in-1 varnish without base or topcoat, and reinvented UV Gel technology with the aim of preventing the risks of sensitization to components for professionals and consumers.<\/p>\n\n\n\n

Drawing on its scientific knowledge of the nail, its panel of 800 female consumers and its contacts with economic intelligence institutes, trend agencies and consultants specializing in luxury and consumer goods, Fiabila is preparing for the future. The company has already defined its 2026-2027 campaign along six axes, each with an adapted product offering.<\/p>\n\n\n\n

These include skinification, which, while not new to Fiabila, focuses on holistic nail care, with a range of specific primers, depending on the type of nail: fragility, growth, appearance, etc. Fiabila is working to significantly increase the concentration of active ingredients not only in exclusive skincare formulas, but also in color & care formulas, for a multifunctional approach. Fiabila is committed to significantly increasing the concentration of active ingredients not only in exclusive care formulas, but also in color & care formulas, for a multifunctional approach.<\/p>\n\n\n\n

The company founded in 1977 pioneered the proprietary Stick & Grip technology at the heart of Color Fuse Priming Serum's gripping properties. Color can be applied instantly to this primer enriched with Hexanal and AHAs, fusing with it chemically to form a single layer of long-lasting varnish.<\/p>\n\n\n\n

Fiabila has also developed Sun'sational Nail Bronzer, a formula that gives nails a sun-kissed glow while acting as a \"protective and restorative shield\", similar to the \"touch of sun-kissed radiance\" formulas.<\/p>\n\n\n\n

Driven by the quest for well-being, exfoliating formulas, multi-sensory elixirs, serums, glittering masks and boosters promise new experiences, like the hybrid formulas Peptide Nail Glaze and My CC Nail Blush, for example. The former, inspired by lip gloss, delivers a high concentration of active ingredients to strengthen the nail. The latter blends effortlessly and perfectly with the nail's natural shade for a healthy glow.<\/p>\n\n\n\n

Fiabila underlines its ability to respond to all demands targeted at nail beauty, in its entirety, with a renewed commitment to excellence and safety. The company will present its next collection at Cosmoprof Bologna in March 2025.<\/p>","protected":false},"excerpt":{"rendered":"

Selon l\u2019entreprise, Fiabila est l\u2019unique acteur du march\u00e9 de l\u2019ongle \u00e0 d\u00e9tenir l\u2019ensemble des technologies qui permettent de cr\u00e9er des formules conventionnelles \u00e0 base de composants sourc\u00e9s de mani\u00e8re responsable, des formules \u00e0 base de plantes et d\u2019ingr\u00e9dients d\u2019origine naturelle jusqu\u2019\u00e0 86% pour les formules color\u00e9es\u00a0 \u2013 des formules \u00e0 base d\u2019eau, des formules respirantes […]<\/p>\n","protected":false},"author":148,"featured_media":20975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[52],"tags":[60],"class_list":{"0":"post-20974","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formulation","8":"tag-info-produit"},"acf":{"nc":"laurence.mignard@l-mark.fr","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.fiabila.net\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/20974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=20974"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/20974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/20975"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=20974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=20974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=20974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}