{"id":21323,"date":"2025-01-30T07:56:09","date_gmt":"2025-01-30T06:56:09","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=21323"},"modified":"2025-01-30T07:56:11","modified_gmt":"2025-01-30T06:56:11","slug":"the-beauty-loop-an-experiment-in-packaging-recycling","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/the-beauty-loop-an-experiment-in-packaging-recycling\/","title":{"rendered":"The \"beauty loop\": an experiment in packaging reuse\u00a0"},"content":{"rendered":"

Since January 14, 2025, several beauty brands (Clarins, Chanel, Clinique, Lanc\u00f4me and Sephora Collection) have been testing the reuse of their containers. Customers of Nocib\u00e9 and Sephora partner stores can purchase products that are part of the operation. In exchange for loyalty points credited to their membership card, they have until July 31, 2025 to return the containers to the store for washing.<\/p>\n\n\n\n

The products concerned by the operation can be identified by their sticker with a QR code, and by \"La Boucle Beaut\u00e9\" displays on the shelves. The collected packaging is sent to a sorting center. Containers suitable for washing are cleaned and returned to the brands for internal quality control. They are not put back into circulation. Discarded containers are sent for recycling. Lids, pumps and caps are systematically sent for recycling.<\/p>

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With financial and operational support from Citeo, the aim is to test feasibility and consumer interest, and to define a re-use method for several partner brand products.<\/p>\n\n\n\n

Photo taken from the website https:\/\/labouclebeaute.com<\/a>.<\/sub><\/p>","protected":false},"excerpt":{"rendered":"

Depuis le 14 janvier 2025, plusieurs marques de beaut\u00e9 (Clarins, Chanel, Clinique, Lanc\u00f4me et Sephora Collection) testent le r\u00e9emploi de leurs contenants. Les clients des magasins Nocib\u00e9 et Sephora partenaires peuvent acheter des produits faisant partie de l\u2019op\u00e9ration. En \u00e9change de points de fid\u00e9lit\u00e9 cr\u00e9dit\u00e9s sur leur carte de membre, ils ont jusqu\u2019au 31 juillet […]<\/p>\n","protected":false},"author":148,"featured_media":21324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[61],"class_list":{"0":"post-21323","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-marche"},"acf":{"nc":"","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/labouclebeaute.com\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/21323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=21323"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/21323\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/21324"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=21323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=21323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=21323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}