{"id":21392,"date":"2025-02-10T12:00:00","date_gmt":"2025-02-10T11:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=21392"},"modified":"2025-02-10T09:56:04","modified_gmt":"2025-02-10T08:56:04","slug":"geka-presents-its-first-made-in-us-collection-a-makeup-in-los-angeles-2025","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/geka-presents-its-first-made-in-us-collection-a-makeup-in-los-angeles-2025\/","title":{"rendered":"Geka presents its first \"Made in US\" collection at MakeUp in Los Angeles 2025"},"content":{"rendered":"

Geka, specialist in high-precision beauty application solutions and member of the medmix group, will unveil its latest collection of mascaras, lip glosses and eyebrow styling innovations at MakeUp in Los Angeles 2025, February 12-13, 2025.<\/strong><\/p>\n\n\n\n

Developed in collaboration with Weckerle Cosmetics and produced at Geka's US facility, the new Ethereal collection combines hot foil stamping and shadow printing with refreshing, energizing colors to create a visually striking effect. <\/p>

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Among our flagship products is boombasticBrush tubing mascara, whose high-performance formula envelops each lash with lash-replumping technology for a full-bodied effect. Designed for long-lasting hold, this mascara provides volume and is easily removed with lukewarm water.<\/p>\n\n\n\n

Geka will also be presenting a curling mascara with the missCurl brush that combines smudge-proof and waterproof properties with a formulation enriched with revitalizing ingredients such as glycerine and widelash. This mascara offers a long-lasting curling effect, but also promotes lash health, making it an essential addition to any beauty routine.<\/p>\n\n\n\n

The two mascaras will be presented in normal and travel sizes.<\/p>\n\n\n\n

In addition to mascara innovations, Geka will present delightfulCharmer, a high-gloss lip gloss that offers vibrant color and a non-sticky finish. The flocked applicator is designed with reservoir zones that ensure precise product distribution.<\/p>\n\n\n\n

Complementing this is sweetSin Brow Styling Wax, a new-generation styling solution that lifts, sculpts and sets brows in place for a laminated effect. The uniquely designed asymmetrical twisted wire brush, featuring Geka's EOSfoam fiber technology, ensures definition and separation while guaranteeing a natural, full look.<\/p>\n\n\n\n

Beyond these product innovations, Geka continues to redefine beauty packaging and applicator solutions through its full-service expertise, offering a comprehensive approach from brush and packaging design to formulation development, laboratory testing and finishing.<\/p>","protected":false},"excerpt":{"rendered":"

Geka, sp\u00e9cialiste des solutions d’application beaut\u00e9 de haute pr\u00e9cision et membre du groupe medmix, d\u00e9voilera sa derni\u00e8re collection de mascaras, lips gloss et innovations en mati\u00e8re de styling de sourcils \u00e0 l’occasion du salon MakeUp in Los Angeles 2025, les 12 et 13 f\u00e9vrier 2025. D\u00e9velopp\u00e9e en collaboration avec Weckerle Cosmetics et produite sur le […]<\/p>\n","protected":false},"author":148,"featured_media":21393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57,685],"tags":[],"class_list":{"0":"post-21392","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"category-maquillage"},"acf":{"nc":"lea.bogenreuther@geka-world.com","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.geka-world.com\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/21392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=21392"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/21392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/21393"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=21392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=21392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=21392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}