{"id":2199,"date":"2018-09-21T08:00:07","date_gmt":"2018-09-21T06:00:07","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=2199"},"modified":"2018-09-17T15:11:59","modified_gmt":"2018-09-17T13:11:59","slug":"pro-carton-launches-the-5-r-concept-of-responsibility-to-fight-waste-in-the-packaging-sector","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/pro-carton-launches-the-5-r-concept-of-responsibility-to-fight-waste-in-the-packaging-sector\/","title":{"rendered":"Pro Carton launches the \"5 Rs of Responsibility\" concept to combat waste in the packaging sector"},"content":{"rendered":"

Pro Carton, the European association of carton and box manufacturers, today called for the \"3Rs of Recycling\" concept to be updated with a waste hierarchy to meet today's packaging challenges. Its concept of \"\u00a05 R de la Responsabilit\u00e9<\/strong>\u00a0\"includes actions to be taken by consumers, brand owners, retailers, manufacturers and government authorities to help reduce the impact of packaging waste on our environment.<\/p>\n

The 5 R's of Pro Carton include the well-known concepts of Reduce, Reuse and Recycle<\/em><\/strong> but the association believes that two new stages should be added: Renew<\/em><\/strong>and Replace<\/em><\/strong>. These steps represent a guideline that can help the company adopt a responsible attitude, reduce its levels of packaging waste and move closer to a truly circular economy.<\/div>\n
    \n
  • Reduce :<\/strong> an effective way to help the environment is to start by simply reducing waste. Packaging manufacturers have long adopted a philosophy of minimizing packaging both to reduce costs and to minimize environmental impact.<\/li>\n
  • Reuse<\/strong> Reusable or returnable packaging is designed to be used over and over again, offering significant advantages in terms of sustainability, productivity, food safety and more.<\/li>\n
  • Recycle <\/strong>Packaging doesn't have to harm the environment. The solution is to improve recycling rates. To achieve this, manufacturers must ensure that all packaging is recyclable, and government authorities must regulate and standardize the recycling services available to consumers and businesses.<\/li>\n
  • Renew<\/strong> By choosing packaging materials that are truly renewable (cardboard boxes are a prime example, as they are made from trees that, in Europe, are replanted in far greater numbers than they are harvested), brand owners can promote sustainability and take the decisive steps towards a circular economy.<\/li>\n
  • Replace<\/strong> There is a wide range of packaging materials available on the market today that are both renewable and sustainable, so replacing unsustainable and non-recyclable packaging seems an obvious step in the right direction. Brand owners can replace materials likely to damage our environment with eco-friendly alternatives without any negative impact on their brand image or product shelf appeal.<\/li>\n<\/ul>\n
    Tony Hitchin, Managing Director of Pro Carton, said of the campaign, \"The world has changed and the 3 Rs of Recycling no longer fully reflect the actions society needs to take to address the plastic waste challenge. We believe it's up to consumers and industry to take responsibility and actively decide to repair the damage done.\"
    \n\"Packaging is an important part of the marketing mix, and its role is much broader than simply protecting the product. It's a key promotional tool that can reinforce a brand's inextricably linked identity, but it doesn't have to cause lasting damage to our planet. Cardboard as a material is made from renewable resources, and is biodegradable and recyclable. It's the natural choice for the packaging industry.\"<\/div>","protected":false},"excerpt":{"rendered":"

    Pro Carton, l\u2019association europ\u00e9enne des fabricants d\u2019\u00e9tuis et de cartons, a appel\u00e9 aujourd\u2019hui \u00e0 une mise \u00e0 jour du concept des \u00ab\u00a03R du Recyclage\u00a0\u00bb\u00a0par une hi\u00e9rarchisation des d\u00e9chets afin de r\u00e9pondre aux d\u00e9fis actuels pos\u00e9s par les emballages. Son concept des \u00ab\u00a05 R de la Responsabilit\u00e9\u00a0\u00bb inclut des actions \u00e0 prendre par les consommateurs, les […]<\/p>\n","protected":false},"author":3,"featured_media":2201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[61],"class_list":{"0":"post-2199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-marche"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/2199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=2199"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/2199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/2201"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=2199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=2199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=2199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}