{"id":22087,"date":"2025-05-06T12:00:00","date_gmt":"2025-05-06T10:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=22087"},"modified":"2025-05-06T08:33:46","modified_gmt":"2025-05-06T06:33:46","slug":"imerys-launches-a-french-mica-for-make-up-powders","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/imerys-launches-a-french-mica-for-make-up-powders\/","title":{"rendered":"Imerys launches a French mica for make-up powders"},"content":{"rendered":"<p>At in-Cosmetics Global Amsterdam (April 8-10, 2025), Imerys, a global supplier of specialty mineral solutions for industry, unveiled the latest addition to its ImerCare range: ImerCare MicaSilk, a high-performance mica designed to provide talc-like softness in pressed and loose make-up powders.<\/p>\n\n\n\n<p>Manufactured at the Ploemeur site in Brittany, ImerCare MicaSilk meets growing consumer demand for cosmetics based on natural, sustainable minerals. Derived from a natural 100 % mineral source, it is not treated with chemicals during manufacture and is Cosmos approved.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-1603039940\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-1836346698\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24742\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg\" alt=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<p>Derived from an innovative production process, this mica features an optimized particle structure that gives pressed and loose make-up powders a soft, creamy talc-like texture, as well as a subtle combination of transparency and softness.&nbsp;<\/p>\n\n\n\n<p>Thanks to its high lamellarity index, it exhibits excellent cohesion in pressed powders, while its high oil absorption capacity ensures a long-lasting matte e\ufb00et. Ideal for pressed powders, loose powders, eyeshadows and blushes, it o\ufb00re an alternative for formulators seeking talc-like softness. According to Imerys, independent tests comparing ImerCare MicaSilk to talc in a pressed powder formulation, con\ufb01rmed similar performance in terms of softness, cohesion, adhesion, transparency and matte e\ufb00et.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-1024x829.png\" alt=\"site-industries-cosmetiques A radar graph compares the cohesion, adhesion, transparency and matte finish of talc and ImerCare MicaSilk. A bar graph shows that both powders were rated 7 by talc compact powder experts, ImerCare MicaSilk and Brouillon Auto Formulations.\" class=\"wp-image-22088\" style=\"width:545px;height:auto\" title=\"\" srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-1024x829.png 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-300x243.png 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-768x621.png 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-15x12.png 15w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-150x121.png 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-600x485.png 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-696x563.png 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-1392x1126.png 1392w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels-1068x864.png 1068w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/05\/ImerCare-MicaSilk-visuels.png 1404w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion du salon in-Cosmetics Global Amsterdam (8-10 avril 2025), Imerys, fournisseur mondial de solutions min\u00e9rales de sp\u00e9cialit\u00e9s pour l&rsquo;industrie, a d\u00e9voil\u00e9 le dernier n\u00e9 de sa gamme ImerCare : ImerCare MicaSilk, un mica de haute performance con\u00e7u pour apporter une douceur comparable \u00e0 celle du talc dans les poudres de maquillage press\u00e9es et libres. [&hellip;]<\/p>\n","protected":false},"author":148,"featured_media":22090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51,685],"tags":[60],"class_list":{"0":"post-22087","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"category-maquillage","9":"tag-info-produit"},"acf":{"nc":"alina.mihalcea@imerys.com","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/imerys.com\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/22087","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=22087"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/22087\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/22090"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=22087"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=22087"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=22087"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}