{"id":22485,"date":"2025-06-18T12:23:51","date_gmt":"2025-06-18T10:23:51","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=22485"},"modified":"2025-06-18T12:23:52","modified_gmt":"2025-06-18T10:23:52","slug":"loreal-group-named-most-innovative-company-in-europe","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/loreal-group-named-most-innovative-company-in-europe\/","title":{"rendered":"L'Or\u00e9al group named Europe's most innovative company"},"content":{"rendered":"

Fortune magazine unveiled for the first time its ranking of Europe's most innovative companies at VivaTech 2025. L'Or\u00e9al takes first place.<\/strong><\/p>\n\n\n\n

The L'Or\u00e9al group has been named Europe's most innovative company in Fortune magazine's first-ever ranking of the continent's 300 most forward-thinking companies. The ranking was established in partnership with the global data platform Statista. The announcement was made at the VivaTech 2025 trade show, held from June 11 to 14, 2025 at Paris Expo Porte de Versailles. <\/p>

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This ranking assesses innovation in 21 countries and 16 business sectors. It takes into account product innovation, process innovation and innovation culture. \"We are extremely proud to be recognized by Fortune as Europe's most innovative company.<\/em>said Nicolas Hieronimus, Managing Director of L'Or\u00e9al. This prestigious award not only reinforces our deep conviction that innovation, driven by science, technology and creativity, can create beauty that moves the world forward, it also testifies to the exceptional talent and commitment of our teams around the world. Their unwavering passion, boldness and entrepreneurial spirit have made this achievement possible.\"<\/em><\/p>\n\n\n\n

L'Or\u00e9al's recent innovations include products designed to enhance longevity. L'Or\u00e9al Longevity Integrative Science combines technological advances and skin expertise to evolve from corrective to preventive care, targeting the root causes of biological aging and extending the life of skin cells. L'Or\u00e9al's Longevity Wheel deciphers the biological aging of the skin and unveils the secrets of the nine interconnected distinctive signs of its aging thanks to its proprietary platform, the Longevity AI Cloud.<\/p>\n\n\n\n

Created in collaboration with NanoEntek, Lanc\u00f4me Cell BioPrint, a \"lab-on-a-chip\" biological diagnostic device, enables consumers to understand their skin's aging process and learn about skincare solutions that can reverse their skin's biological age. This tool won an Innovation Award at CES 2025.<\/p>\n\n\n\n

New ingredients<\/h2>\n\n\n\n

L'Or\u00e9al has also added new ingredients to its portfolio. Melasyl is a molecule designed to treat localized pigmentation problems at the origin of age spots and post-acne marks, clinically proven to be effective and safe for all skin types. UVmune 400 is designed to effectively protect the skin against ultra-long UVA rays. <\/p>\n\n\n\n

AI and augmented devices<\/h2>\n\n\n\n

L'Or\u00e9al also offers augmented solutions. L'Or\u00e9al Paris Beauty Genius, an all-in-one personal beauty assistant powered by agentic AI, offers personalized diagnostics and recommendations, enabling each user to discover, understand and master the world of beauty in a simple and accessible way. Launched last year in the US, it has already generated over 400,000 interactions and will soon be available on WhatsApp.<\/p>\n\n\n\n

La Roche-Posay Spotscan+Coach was developed in collaboration with dermatologists. It is the first coaching application dedicated to acne-prone skin, combining AI skin analysis with personalized routines and emotional support. Thanks to a partnership with Calm, a mental wellness app, LRP Spotscan+Coach users will have access to guided meditations, breathing exercises, sleep tools and expert content to promote stress reduction and holistic wellbeing, addressing the impact of acne on mental health.<\/p>\n\n\n\n

L'Or\u00e9al Professionnel AirLight Pro, developed in partnership with Zuvi, is a revolutionary hair dryer designed for beauty professionals and consumers alike. AirLight Pro combines air, heat and, for the first time, infrared light that directly targets water molecules, accelerating the water evaporation process and enabling drying up to 21 % faster, while guaranteeing up to 55 % more hydration for shinier, smoother hair, and up to 19 % less energy consumption.<\/p>\n\n\n\n

L'Or\u00e9al Paris Colorsonic, named one of Time's best inventions of the year, is a lightweight, portable device that uses an innovative, smudge-free process to mix color and apply it evenly, guaranteeing consumers consistent results at home. It will be honored in the Beauty Technology category.<\/p>\n\n\n\n

L'Or\u00e9al Professionnel Water Saver, a showerhead specially designed to reduce salon water consumption by 69 %, while preserving an optimal rinsing experience, has saved more than 530 million liters of water to date, according to the group.<\/p>\n\n\n\n

Marketing and social innovations<\/h2>\n\n\n\n

Marketing has also seen some recent innovations. CreAltech is L'Or\u00e9al's beauty content creation lab, enabling our marketing and content teams to enhance their creativity through the power of generative AI. By combining an ecosystem of models, expertise, technologies and partners - including NVIDIA, Google, Adobe and OMI - CreAltech enables marketers to generate thousands of unique, brand-compliant images, texts and videos for a variety of global platforms and audiences.<\/p>\n\n\n\n

L'Or\u00e9al Groupe and Meta are partnering on the New Codes of Beauty Creator program to empower the next generation of 3D, AR and AI creators to explore new creative horizons in beauty. Our L'Or\u00e9al Paris, Lanc\u00f4me and La Roche-Posay brands are engaging in these new creative territories in an unprecedented way, collaborating with a team of 50 creators capable of leveraging cutting-edge tools and techniques. Our aim is to unleash the full potential of technological creativity in a booming creative economy.<\/p>\n\n\n\n

\"Share & Care\", L'Or\u00e9al's social innovation and benefits program, was also launched in 2013 to guarantee all L'Or\u00e9al employees worldwide social protection in line with the highest standards, including health, financial assistance and workplace support in areas such as the fight against cancer, domestic violence and the promotion of psychological safety.<\/p>\n\n\n\n

Photo taken from the L'Or\u00e9al Group Linkedin page.<\/sub><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Le magazine Fortune a d\u00e9voil\u00e9 pour la premi\u00e8re fois son classement des entreprises les plus innovantes d\u2019Europe \u00e0 l\u2019occasion du salon VivaTech 2025. L\u2019Or\u00e9al y occupe la premi\u00e8re place. Le groupe L\u2019Or\u00e9al est consid\u00e9r\u00e9 comme l\u2019entreprise la plus innovante d\u2019Europe dans le tout premier classement du magazine Fortune qui d\u00e9signe les 300 entreprises les plus […]<\/p>\n","protected":false},"author":148,"featured_media":22487,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51,53],"tags":[61],"class_list":{"0":"post-22485","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"category-logiciels","9":"tag-info-marche"},"acf":{"nc":"arnaud.fraboul@loreal.com","nc2":"christine.burke@loreal.com","nc3":"brune.diricq@loreal.com","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.loreal.com\/f"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/22485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=22485"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/22485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/22487"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=22485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=22485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=22485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}