{"id":22521,"date":"2025-06-24T07:49:21","date_gmt":"2025-06-24T05:49:21","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=22521"},"modified":"2025-06-24T07:49:21","modified_gmt":"2025-06-24T05:49:21","slug":"brc-raises-funds-to-develop-its-glass-bottle-recycling-technology","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/brc-raises-funds-to-develop-its-glass-bottle-recycling-technology\/","title":{"rendered":"BRC raises funds to develop its technology for reusing glass bottles"},"content":{"rendered":"

In April 2025, BRC, an industrial SME specializing in the shaping of cosmetics and food supplements, announced that Irdi Capital Investissement and NMP D\u00e9veloppement had joined its capital to accelerate the development of Niugreen, an innovative eco-washing station designed to extend the life of glass containers by reusing them.<\/p>\n\n\n\n

This capital increase marks a decisive step for BRC, winner of a structuring call for projects dedicated to the reuse of perfume bottles. The consortium - led by Circul'R and We Don't Need Roads - brings together luxury goods manufacturers and retailers. The initiative has received major funding under a call for projects launched by Citeo. It will enable the company to finalize the construction of its industrial bio-CO\u2082 washing station, a breakthrough technology developed and patented after two years of R&D.<\/p>

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\"Niugreen is a concrete response to the ecological and regulatory challenges affecting the entire luxury goods industry. This operation gives BRC the means to play a leading role in the decarbonization of packaging.<\/em>says Marie Devaux, President of BRC.<\/p>\n\n\n\n

Currently being tested with several key accounts, the Niugreen project is based on a supercritical bio-CO\u2082 washing process, without water or solvents, providing up to 72 % of CO\u2082 emission reduction and energy savings compared with conventional recycling channels. It meets the objectives of the Agec law, which requires a 10 % re-use rate for packaging by 2027.<\/p>\n\n\n\n

\"We're delighted to join forces with BRC, a Tarn-based SME that combines industrial expertise, environmental and social responsibility, and local roots. We look forward to accompanying Marie Devaux and her team in a new phase of growth and business development.<\/em>said IRDI investor Sophie Ju\u00e9ry.<\/p>\n\n\n\n

\"We are proud to be associated with Marie Devaux in the BRC company and to support her in an innovative and structuring project, full of bright prospects, in the heart of our region\".<\/em>said Fr\u00e9d\u00e9ric Sajas, investor at Cr\u00e9dit Agricole NMP D\u00e9veloppement.<\/p>\n\n\n\n

BRC will be exhibiting at \u00c9dition Sp\u00e9ciale by Luxe Pack, July 1-2, 2025 at the Carrousel du Louvre, Paris.<\/p>","protected":false},"excerpt":{"rendered":"

BRC, PME industrielle sp\u00e9cialis\u00e9e dans le fa\u00e7onnage de produits cosm\u00e9tiques et compl\u00e9ments alimentaires, a annonc\u00e9, en avril 2025, l\u2019entr\u00e9e d\u2019Irdi Capital Investissement et de NMP D\u00e9veloppement \u00e0 son capital, pour acc\u00e9l\u00e9rer le d\u00e9veloppement de Niugreen, une station d\u2019\u00e9co-lavage innovante, qui vise \u00e0 prolonger la dur\u00e9e de vie des contenants en verre via leur r\u00e9utilisation. Cette […]<\/p>\n","protected":false},"author":148,"featured_media":22522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-22521","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/brc.bio\/"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/22521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=22521"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/22521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/22522"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=22521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=22521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=22521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}