{"id":22843,"date":"2025-07-24T07:00:00","date_gmt":"2025-07-24T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=22843"},"modified":"2025-07-24T00:25:47","modified_gmt":"2025-07-23T22:25:47","slug":"makeup-in-paris-a-15%e1%b5%89-record-edition","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/makeup-in-paris-a-15%e1%b5%89-record-edition\/","title":{"rendered":"MakeUp in Paris: a record 15\u1d49 edition"},"content":{"rendered":"

The 15\u1d49 edition of MakeUp in Paris took place on June 18 and 19, 2025, bringing together 4,580 participants and recording an international participation rate of 30 %. <\/p>\n\n\n\n

This year's event brought together professionals from 59 countries, with a strong increase in participation from Scandinavian countries, notably Denmark and Sweden. Italy and South Korea broke attendance records, with an average increase of 80 % in the number of participants, closely followed by Spain and Portugal.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

On the exhibitor side, the event welcomed 145 manufacturers and 14 trend agencies representing 19 countries. The largest delegations were from Italy, France and South Korea.<\/p>\n\n\n\n

Other countries represented include Belgium, China, Germany, Hong Kong, Japan, Netherlands, Poland, Singapore, Spain, Sweden, Switzerland, Taiwan, Thailand, United Kingdom, United States and Vietnam.<\/p>\n\n\n\n

As with every edition, MakeUp in Paris offered a program rich in content: 16 conferences and 12 workshops with 95 expert speakers.<\/p>\n\n\n\n

The IT Awards were also very popular, with 65 exhibitors registering 116 products, broken down as follows:<\/p>\n\n\n\n

    \n
  • Accessories: 4 products<\/li>\n\n\n\n
  • Formulation: 64 products<\/li>\n\n\n\n
  • Full Service: 21 products<\/li>\n\n\n\n
  • Packaging: 27 products<\/li>\n\n\n\n
  • Ocean Beauty (new cross-category): 23 products<\/li>\n<\/ul>\n\n\n\n

    The winners:<\/p>\n\n\n\n

      \n
    • Futura - Avant Lab - Pennelli Faro, in the Accessories category<\/li>\n\n\n\n
    • Non-Transfer Crystal-Watery Lipstick - A&H Cosmetics, in the Formulation category<\/li>\n\n\n\n
    • Eco Formelt Multi-Pencil - Cosmax, in the Full service category\u00a0<\/li>\n\n\n\n
    • SEamless Powder Tech - Ancorotti Group, in the Public Coup de Coeur category\u00a0<\/li>\n\n\n\n
    • Cheeky Lipstick - La French Company & Cap Innovation in the Packaging category\u00a0<\/li>\n\n\n\n
    • Waterburst Dazzle Top Coat - Gotha Cosmetics in the category Ocean Beauty<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"

      La 15\u1d49 \u00e9dition de MakeUp in Paris a eu lieu les 18 et 19 juin 2025, r\u00e9unissant 4 580 participants et enregistrant un taux de participation internationale de 30 %.  Cette \u00e9dition a rassembl\u00e9 des professionnels issus de 59 pays, avec une forte progression de la participation des pays scandinaves, notamment du Danemark et de […]<\/p>\n","protected":false},"author":148,"featured_media":22844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[685],"tags":[61],"class_list":{"0":"post-22843","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-maquillage","8":"tag-info-marche"},"acf":{"nc":"justine.brunet@infopro-digital.com","nc2":"","nc3":"","nc4":"","nc5":"","nom_url":"Site internet","lien_url":"https:\/\/www.makeup-in-paris.com\/fr\/accueil"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/22843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/148"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=22843"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/22843\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/22844"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=22843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=22843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=22843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}