{"id":23372,"date":"2025-09-24T12:00:00","date_gmt":"2025-09-24T10:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=23372"},"modified":"2025-09-23T18:58:44","modified_gmt":"2025-09-23T16:58:44","slug":"gotha-cosmetics-unveils-its-innovations-in-new-york-under-the-bold-concept-of-paint-it-red","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/gotha-cosmetics-unveils-its-innovations-in-new-york-under-the-bold-concept-of-paint-it-red\/","title":{"rendered":"Gotha Cosmetics unveils its innovations in New York under the bold \"Paint it Red\" concept"},"content":{"rendered":"<p><strong>On the occasion of its 20th<sup>e<\/sup> anniversary, <a href=\"https:\/\/www.gothacosmetics.com\/\" target=\"_blank\" rel=\"noopener\">Gotha Cosmetics<\/a> presented its latest products in New York on September 17 and 18. These innovations celebrate the strength and power of red in the beauty industry.<\/strong><\/p>\n\n\n\n<p>Gotha Cosmetics, one of Italy's leading contract manufacturers, chose the vibrant stage of New York's Equinox Hotel to unveil its three new creations: the <em>Made-to-Measure Concealer<\/em>the <em>Better Butter Blush &amp; Bronzer<\/em> and the <em>Vertical Loop Mascara<\/em>. Presented under the theme \"Paint it Red!\", these products highlight the emotional richness and power of red, an emblematic color in the world of beauty.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-3628252947\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-655112067\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/25262\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Promotional image of Handicap International\u2019s recyclable \u00abbook protectors,\u00bb featuring Spider-Man. The text highlights that a \u20ac1 donation is made for each purchase. The packaging comes in various sizes. Blue background with white text. Available for the 2026 school year.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/06\/KPL_2026_FORMAT-META-300x300px.png\" alt=\"site-industries-cosmetiques Promotional image of Handicap International\u2019s recyclable \u00abbook protectors,\u00bb featuring Spider-Man. The text highlights that a \u20ac1 donation is made for each purchase. The packaging comes in various sizes. Blue background with white text. Available for the 2026 school year.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/06\/KPL_2026_FORMAT-META-300x300px.png 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/06\/KPL_2026_FORMAT-META-300x300px-150x150.png 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/06\/KPL_2026_FORMAT-META-300x300px-12x12.png 12w\" sizes=\"(max-width: 300px) 100vw, 300px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">An innovative concept: \"Paint it Red!<\/h2>\n\n\n\n<p>Paint it Red!\" is not just a slogan, but an invitation to explore the emotional depth of red (Pantone 186C Red). This choice of color, synonymous with passion and autonomy, evokes a sense of confidence and individuality.<\/p>\n\n\n\n<p>The three flagship products for this event each have their own unique characteristics. The <em>Made-to-Measure Concealer<\/em> is composed of 90 % ingredients of natural origin and is PEG-free. Thanks to its biomimetic ingredients and a powerful algae extract, it promises to improve skin elasticity and hydration.<\/p>\n\n\n\n<p>The <em>Better Butter Blush &amp; Bronzer<\/em>offers a remarkable sensory experience: its texture evolves from cream to liquid, then disappears without leaving a greasy film, while releasing vibrant color and a soft, focused finish.<\/p>\n\n\n\n<p>Finally, the <em>Vertical Loop Mascara<\/em> pushes back make-up standards thanks to hyaluronic acid, which coats each lash with a nourishing, beautifying effect. \" <em>It nourishes lashes from root to tip, giving them a stronger, healthier appearance, application after application.<\/em> \"says a Gotha Cosmetics representative.<\/p>\n\n\n\n<p>Celebrating its 20th<sup>e<\/sup> anniversary, Gotha Cosmetics reaffirms its role as a leader in the cosmetics industry with these innovative products, presented at the Makeup in New York event.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/n8n.yopyop.cloud\/public_images\/hd\/gotha-newyork_september2025-1_182111.jpg\" alt=\"- -\" title=\"\"><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00c0 l&rsquo;occasion de son 20e anniversaire, Gotha Cosmetics a pr\u00e9sent\u00e9 ses derniers produits \u00e0 New York les 17 et 18 septembre. Ces innovations c\u00e9l\u00e8brent la force et la puissance du rouge dans l&rsquo;industrie de la beaut\u00e9. Gotha Cosmetics, l&rsquo;un des principaux fabricants italiens sous contrat, a choisi la sc\u00e8ne vibrante de l&rsquo;h\u00f4tel Equinox \u00e0 New [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[685],"tags":[60],"class_list":{"0":"post-23372","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-maquillage","8":"tag-info-produit"},"acf":{"nom_url":"Site internet","lien_url":"https:\/\/www.gothacosmetics.com\/","nc":"stefano@mapwork.it","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=23372"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/23373"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=23372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=23372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=23372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}