{"id":23391,"date":"2025-10-02T12:00:00","date_gmt":"2025-10-02T10:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=23391"},"modified":"2025-10-01T11:28:28","modified_gmt":"2025-10-01T09:28:28","slug":"new-growth-opportunities-in-facial-care-revealed","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/new-growth-opportunities-in-facial-care-revealed\/","title":{"rendered":"New growth opportunities in facial care"},"content":{"rendered":"

A recent study by L.E.K. Consulting<\/a> reveals eight new consumer behavioral profiles that are redefining the facial care market. A detailed look at market trends in the US, UK and France.<\/strong><\/p>\n\n\n\n

L.E.K. Consulting recently published a report based on responses from over 3,500 consumers in the USA, UK and France. Unlike traditional segmentations by age or skin type, the study identifies eight distinct behavioral profiles, offering a fresh look at market dynamics.<\/p>

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L.E.K.'s innovative behavioral segmentation method reveals that traditional distinctions are no longer sufficient to capture the nuances of today's facial care consumption. This shift is particularly notable in a post-pandemic world where consumers are seeking emotional and ethical connections with brands, beyond simple price or efficacy criteria. According to Philippe Gorge, Partner at L.E.K. Consulting, \"theBrands that fail to segment accurately risk over-investing in volatile users and neglecting loyal customers. <\/em>\".<\/p>\n\n\n\n

The results of the study highlight segments such as \"Clinical Seekers\", who represent 19 % of the consumer base but generate 32 % of the market value. However, their brand loyalty is limited compared to segments such as \"Trusted Touch Ritualists\", who, while spending less, show stronger loyalty.<\/p>\n\n\n\n

Emerging segments such as \"Skincare Hackers\" and \"Feel-Good Explorers\" show high growth potential. Despite their smaller current base, these segments are open to the discovery of new brands and concepts, offering promising opportunities for market players.<\/p>\n\n\n\n

From a geographical point of view, the study highlights marked cultural differences. In France, segments focused on natural integrity and rituals remain culturally rooted, while in Anglo-Saxon markets, more clinical profiles dominate.<\/p>\n\n\n\n

Philippe Gorge concludes by suggesting that \". remaining locked into a strategy focused on the clinical segment can be costly <\/em>\". For many, focusing on less saturated segments with values of loyalty or ethical integrity could offer better economic sustainability.<\/p>\n\n\n\n

Ultimately, the key lies in adapting to a more nuanced and accurate vision of the market, one that resonates with real consumer behavior.<\/p>\n\n\n

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Une \u00e9tude r\u00e9cente de L.E.K. Consulting r\u00e9v\u00e8le huit nouveaux profils comportementaux de consommateurs, qui red\u00e9finissent le march\u00e9 du soin du visage. Un aper\u00e7u d\u00e9taill\u00e9 sur les tendances du march\u00e9 aux \u00c9tats-Unis, au Royaume-Uni et en France. L.E.K. Consulting a r\u00e9cemment publi\u00e9 un rapport fond\u00e9 sur les r\u00e9ponses de plus de 3 500 consommateurs aux \u00c9tats-Unis, […]<\/p>\n","protected":false},"author":1,"featured_media":23392,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56,694],"tags":[61],"class_list":{"0":"post-23391","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"category-avis-dexperts","9":"tag-info-marche"},"acf":{"nc":"p.gorge@lek.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=23391"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/23392"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=23391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=23391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=23391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}