{"id":23396,"date":"2025-09-26T12:00:00","date_gmt":"2025-09-26T10:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=23396"},"modified":"2025-09-24T18:50:46","modified_gmt":"2025-09-24T16:50:46","slug":"innovation-in-the-spraying-of-oily-formulas","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/innovation-in-the-spraying-of-oily-formulas\/","title":{"rendered":"Innovation in the spraying of oily formulas"},"content":{"rendered":"

The strategic alliance between Moroccanoil<\/a> and Aptar Beauty<\/a> for the new Treatment Mist offers a spray solution adapted to oily formulas, guaranteeing an optimized customer experience.<\/strong><\/p>\n\n\n\n

Moroccanoil has launched its new Treatment Mist, an ultra-light dry oil spray suitable for all hair types, with an ally of choice: the EuroMist Technical pump from Aptar Beauty. This collaboration aims to offer a high-end product while maintaining a seamless user experience, thanks to advanced spray technology.<\/p>

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Optimized for oil-based formulations, the EuroMist Technical pump boasts high compatibility and enhanced chemical resistance. It thus avoids common malfunctions such as leaks or swelling. Produced at Aptar's plant in Cary, Illinois, this equipment delivers a fine, precise spray with a dose of 150\u00b5l per pressure, offering a reliable solution for complex formulations.<\/p>\n\n\n\n

This innovation is the result of a synergy between the technical teams at Moroccanoil and Aptar Beauty, as Earl Trout, Vice-President of North American Sales at Aptar Beauty, points out: \" Oil-based formulas can be more complex to spray, and present risks of compatibility, leakage or pump clogging. The choice of pump is therefore crucial. The different nozzle options on the EuroMist platform have enabled us to meet the brand's requirements for consistency of range and supply. Our extensive product portfolio and know-how made all the difference in finding a solution perfectly suited to Moroccanoil's evolving offering.<\/em> \"<\/p>\n\n\n\n

Aptar Beauty also focused on integrating aesthetic elements into the pump design, creating an exclusive champagne color and matte finish harmonious with Moroccanoil's brand image. The pumps are available in 100 ml and 25 ml formats, ensuring a consistent consumer experience. For discovery samples, Moroccanoil has opted for Aptar's Stilo mini-packaging, with a 5 ml amber bottle, adding a touch of elegance with a shiny black pump.<\/p>\n\n\n

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L’alliance strat\u00e9gique entre Moroccanoil et Aptar Beauty pour le nouveau Treatment Mist propose une solution de pulv\u00e9risation adapt\u00e9e aux formules huileuses, garantissant une exp\u00e9rience client optimis\u00e9e. Moroccanoil a lanc\u00e9 son nouveau Treatment Mist, un spray d’huile s\u00e8che ultra-l\u00e9ger adapt\u00e9 \u00e0 tous les types de cheveux, avec un alli\u00e9 de choix : la pompe EuroMist Technical […]<\/p>\n","protected":false},"author":1,"featured_media":23397,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-23396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"nataly.joubert@gmail.com","nc2":"allison.kieffer@aptar.com","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=23396"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/23397"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=23396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=23396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=23396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}