{"id":23430,"date":"2025-09-29T07:00:00","date_gmt":"2025-09-29T05:00:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=23430"},"modified":"2025-09-26T17:59:29","modified_gmt":"2025-09-26T15:59:29","slug":"european-collaboration-for-innovation-in-recycled-aluminum-for-the-luxury-goods-industry","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/european-collaboration-for-innovation-in-recycled-aluminum-for-the-luxury-goods-industry\/","title":{"rendered":"European collaboration for innovation in recycled aluminum for the luxury goods industry"},"content":{"rendered":"

Tesem<\/a>the Pochet<\/a> and G.Pivaudran<\/a> have joined forces to deploy BRI&Va technology, designed to give recycled aluminum products the shine of virgin aluminum, while meeting the highest industrial standards.<\/strong><\/p>\n\n\n\n

Tesem, Groupe Pochet and G.Pivaudran, three major European players in the cosmetics industry, have announced the expansion of BRI&Va technology, an innovative process that gives products containing recycled aluminum a shine comparable to that of virgin aluminum. This technological breakthrough meets a growing demand for sustainable solutions in the sector.<\/p>

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An ambitious European project<\/h2>\n\n\n\n

Developed by Tesem since 2022 and patented in 2023, BRI&Va technology is supported by Chanel. Much more than just a materials innovation, BRI&Va embodies a model of industrial collaboration focused on sustainability. \"\u00a0Being innovative isn't just about having good ideas<\/em>\u00a0\"Susana Santos, Tesem's Director of Innovation, underlines the importance of cooperation for the effective decarbonization of the industry.<\/p>\n\n\n\n

Marc Pivaudran, President of G.Pivaudran, highlights the specific advantages of this technology for the cosmetics sector: \"\u00a0Aluminum is particularly popular, and BRI&Va is helping us to overcome its technical limitations and prepare new industrial applications.<\/em>\u00a0\"<\/p>\n\n\n\n

A partnership that transforms the industry<\/h2>\n\n\n\n

The collaboration between these companies has enabled them to pool their expertise in aluminum and multi-material packaging, essential for achieving the visual and tactile standards sought by the luxury goods industry. \"\u00a0This technology is not only a breakthrough for our sector, it also enriches our strategy of continuous innovation.<\/em>\u00a0\"says Alexis Gosset, Pochet's Director of Strategic Partnerships.<\/p>\n\n\n\n

This project has found strong support, as illustrated by Julien Garry, General Manager of Innovation at Chanel: \"\u00a0Chanel is very proud to support such an ambitious initiative, demonstrating the relevance of such collaborations within the cosmetics industry.<\/em>\u00a0\"<\/p>\n\n\n\n

This collaborative initiative is part of a wider trend in the cosmetics industry towards greater environmental responsibility, with BRI&Va technology promising to accelerate the transition to more sustainable materials while preserving aesthetic excellence. <\/p>","protected":false},"excerpt":{"rendered":"

Tesem, le groupe Pochet et G.Pivaudran s’associent pour d\u00e9ployer la technologie BRI&Va, visant \u00e0 donner aux produits en aluminium recycl\u00e9 la brillance de l’aluminium vierge, tout en respectant les normes industrielles les plus \u00e9lev\u00e9es. Tesem, le Groupe Pochet et G.Pivaudran, trois grands acteurs europ\u00e9ens de l’industrie cosm\u00e9tique, ont annonc\u00e9 l’expansion de la technologie BRI&Va, un […]<\/p>\n","protected":false},"author":1,"featured_media":23431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-23430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"lea.debrand@havas.com","nc2":"marie.moirand@havas.com","nc3":"nataly.joubert@gmail.com","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=23430"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/23431"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=23430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=23430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=23430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}