{"id":23488,"date":"2025-10-07T12:30:00","date_gmt":"2025-10-07T10:30:00","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=23488"},"modified":"2025-10-04T14:56:54","modified_gmt":"2025-10-04T12:56:54","slug":"pier-auge-relaunches-short-dermo-cosmetics-range","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/pier-auge-relaunches-short-dermo-cosmetics-range\/","title":{"rendered":"Pier Aug\u00e9 relaunches a short dermo-cosmetics range"},"content":{"rendered":"

Pier Aug\u00e9, a French brand founded in 1961, is revamping its product offering with a short range available from September 15. Reformulated icons and new references revolve around the active ingredient ADN-HP, combined with peptides and niacinamide, with the first supplements announced by the end of the year.<\/strong><\/p>\n\n\n\n

Founded in 1961 by a pharmacist, Pier Aug\u00e9 is making a structured comeback after several years of discretion. The brand is now concentrating its portfolio on a short range, refocused and aligned with current market expectations.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

A redesign refocused on the essentials<\/h2>\n\n\n\n

At the heart of this relaunch are updated formulas for several historic references. The Douce Aura Replenishing Mask-Care and the Compl\u00e9tude Tri-active Firming Cream are the iconic products that have benefited from an overhaul. This approach aims to preserve the brand's dermo-cosmetic heritage, while introducing modern elements in compositions and uses.<\/p>\n\n\n\n

Updated formulas around HP-DNA<\/h2>\n\n\n\n

The communication highlights HP-DNA, an active ingredient that has been a Pier Aug\u00e9 mainstay since the 1980s. In this new iteration, HP-DNA is combined with so-called \"\u00a0new generation<\/em>\u00a0\"These include peptides and niacinamide. <\/p>\n\n\n\n

Timetable and outlook<\/h2>\n\n\n\n

The brand has announced that new references will be added to the range by the end of the year. This relaunch, which draws on Pier Aug\u00e9's historical DNA while incorporating active ingredients commonly used in contemporary dermocosmetics (peptides, niacinamide), is part of a drive to simplify the range.<\/p>","protected":false},"excerpt":{"rendered":"

Marque fran\u00e7aise fond\u00e9e en 1961, Pier Aug\u00e9 op\u00e8re une refonte de son offre autour d\u2019une gamme courte disponible depuis le 15 septembre. Ic\u00f4nes reformul\u00e9es et nouvelles r\u00e9f\u00e9rences s\u2019articulent autour de l\u2019actif ADN-HP, associ\u00e9 \u00e0 des peptides et \u00e0 la niacinamide, avec de premiers compl\u00e9ments annonc\u00e9s d\u2019ici la fin de l\u2019ann\u00e9e. Cr\u00e9\u00e9e en 1961 par un […]<\/p>\n","protected":false},"author":1,"featured_media":23489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51,52],"tags":[60],"class_list":{"0":"post-23488","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"category-formulation","9":"tag-info-produit"},"acf":{"nc":"emilie@youbyme.fr","nc2":"rp@incaremarketing.fr","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=23488"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/23489"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=23488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=23488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=23488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}