{"id":23716,"date":"2025-10-27T12:30:00","date_gmt":"2025-10-27T11:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=23716"},"modified":"2025-10-24T18:13:38","modified_gmt":"2025-10-24T16:13:38","slug":"horace-chooses-recycled-packaging-for-a-responsible-gesture","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/horace-chooses-recycled-packaging-for-a-responsible-gesture\/","title":{"rendered":"Horace chooses recycled packaging for a responsible gesture"},"content":{"rendered":"<p><strong>Men's skincare brand Horace has adopted the recycled PET stick developed by Cosmogen for its new lip balm, demonstrating its commitment to sustainable beauty.<\/strong><\/p>\n<p>The Horace brand recently selected the 100 % PET PCR stick, designed by <a href=\"https:\/\/www.cosmogen.fr\" target=\"_blank\" rel=\"noopener\">Cosmogen<\/a>, to package its latest lip balm. This strategic choice is part of a wider initiative to promote environmentally-friendly packaging solutions. The stick is adorned in black with a selective varnish, combining aesthetics with functionality while reaffirming the brand's ecological commitment.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-843095887\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-554021911\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24744\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg\" alt=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n<h2 id=\"dessolutionspersonnalisablesetdurables\">Customizable, sustainable solutions<\/h2>\n<p>With a capacity of 3.7 g, the stick integrates a customizable offer, whether PET or r-PET monomaterial, and adapts to a variety of products, from waxes to sunscreens. Cosmogen extends this range with compacts, brushes and kabukis, enabling cosmetics brands to create coherent, sustainable lines. As Cosmogen's \u00abInnovation &amp; Development\u00bb department emphasizes, the company is pursuing its mission of responsible innovation for sustainable beauty that respects both people and the environment.<\/p>","protected":false},"excerpt":{"rendered":"<p>La marque de soins masculins Horace adopte le stick en PET recycl\u00e9 d\u00e9velopp\u00e9 par Cosmogen pour son nouveau baume \u00e0 l\u00e8vres, t\u00e9moignant de son engagement en faveur d&rsquo;une beaut\u00e9 durable. La marque Horace a r\u00e9cemment s\u00e9lectionn\u00e9 le stick 100 % PET PCR, con\u00e7u par Cosmogen, pour emballer son dernier baume \u00e0 l\u00e8vres. Ce choix strat\u00e9gique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-23716","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"laurence.mignard@l-mark.fr","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=23716"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23716\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/23717"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=23716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=23716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=23716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}