{"id":23802,"date":"2025-11-11T12:30:00","date_gmt":"2025-11-11T11:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=23802"},"modified":"2025-11-10T08:21:50","modified_gmt":"2025-11-10T07:21:50","slug":"aptar-beauty-and-clarins-launch-a-rechargeable-eye-care-product","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/aptar-beauty-and-clarins-launch-a-rechargeable-eye-care-product\/","title":{"rendered":"Aptar Beauty and Clarins launch a refillable eye care product"},"content":{"rendered":"

Aptar Beauty<\/a> has teamed up with Clarins to launch Total Eye Lift, using the new Ga\u00efa airless packaging. This product, combining design and durability, promises to reduce its environmental impact.<\/strong><\/p>\n\n\n\n

Aptar Beauty has collaborated with Clarins to introduce Total Eye Lift, now in recyclable, refillable packaging. This global launch marks the unprecedented use of Aptar's Ga\u00efa airless platform, designed to combine aesthetics and high performance without compromising on sustainability.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

Innovations at the heart of development<\/h2>\n\n\n\n

Ga\u00efa technology features a main metal casing and plastic refills, both of which are highly recyclable in the polypropylene (PP) and polyethylene (PE) streams. Its design includes an intuitive refill mechanism, inspired by the ballpoint pen, as well as a double-sealing system that enhances formula protection while minimizing retroactive contamination. Florence Muh, Director of Customer Support and Development at Aptar Beauty EMEA, explains: \u00ab We are proud to support Clarins in this first launch with our Ga\u00efa airless platform. It's a genuine innovation designed to differentiate brands and place the customer experience at the heart of the product.<\/em> \"<\/p>\n\n\n\n

Towards more sustainable cosmetics<\/h2>\n\n\n\n

Total Eye Lift, in a 15 ml format, delivers a precise 150 \u00b5l dose, suitable for targeted eye care. The packaging, featuring an elegant red metal superstructure, is specially designed for Clarins, concealing its technical components. Clarins has calculated a 73 % reduction in environmental impact thanks to this eco-designed packaging, a benchmark for environmental respect in luxury cosmetics.<\/p>\n\n\n\n

The project benefits from Aptar Beauty's industrial synergies, spread across several production sites in France, guaranteeing secure manufacturing and optimized logistics. This launch, a standard-bearer for sustainable elegance, testifies to the two companies' shared vision of integrated cosmetics innovation within a circular economy framework.<\/p>","protected":false},"excerpt":{"rendered":"

Aptar Beauty s’associe \u00e0 Clarins pour le lancement du Total Eye Lift, utilisant le nouveau packaging airless Ga\u00efa. Ce produit, alliant design et durabilit\u00e9, promet de r\u00e9duire son impact environnemental. Aptar Beauty a collabor\u00e9 avec Clarins pour introduire le Total Eye Lift, d\u00e9sormais dans un emballage recyclable et rechargeable. Ce lancement mondial marque l’utilisation in\u00e9dite […]<\/p>\n","protected":false},"author":1,"featured_media":23803,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-23802","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"allison.kieffer@aptar.com","nc2":"nataly.joubert@gmail.com","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=23802"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23802\/revisions"}],"predecessor-version":[{"id":23878,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23802\/revisions\/23878"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/23803"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=23802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=23802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=23802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}