{"id":23997,"date":"2025-11-25T07:00:00","date_gmt":"2025-11-25T06:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=23997"},"modified":"2025-11-21T16:20:33","modified_gmt":"2025-11-21T15:20:33","slug":"revlon-and-champion-join-forces-for-a-global-sports-fragrance","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/revlon-and-champion-join-forces-for-a-global-sports-fragrance\/","title":{"rendered":"Revlon and Champion join forces for a global sports fragrance"},"content":{"rendered":"

Revlon<\/a> joins forces with Champion<\/a> to launch a fragrance collection in 2027, illustrating the sports heritage and modern aesthetic of the sportswear brand.<\/strong><\/p>\n\n\n\n

Revlon Consumer Products LLC has announced a strategic partnership with American sportswear brand Champion, part of Authentic Brands Group. The agreement marks the development of a fragrance line inspired by Champion's sporting heritage and modern aesthetic, scheduled for release in 2027.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n\n\n\n

Strategic collaboration<\/h2>\n\n\n\n

According to Michelle Peluso, CEO of Revlon, \u00ab\u00a0Champion's strong heritage and cultural resonance make it a partner of choice for Revlon<\/em>\u00a0\u00bb. This partnership is part of a dynamic renewal for both brands, as Champion expands its footprint in fashion and lifestyle. \u00ab\u00a0Revlon, Authentic's long-standing and trusted partner, is ideally positioned to help us create a sensorial experience that will speak to our global audience.<\/em>\u00a0\u00bbexplains Jarrod Weber, Global President - Sports & Lifestyle at Authentic Brands Group.<\/p>\n\n\n\n

Objectives and outlook<\/h2>\n\n\n\n

Revlon plans to welcome this new collection to its portfolio, targeting new generations and rekindling consumer interest. This initiative is intended to be a key step in the Revlon group's renewal in the fragrance sector, demonstrating its ability to draw inspiration from Champion's founding values: boldness, confidence and self-assured originality.<\/p>\n\n\n\n

With this move, the two brands aim to strengthen their position in the perfume world, by creating a link between the world of sport and the perfume industry.<\/p>","protected":false},"excerpt":{"rendered":"

Revlon s’associe avec Champion pour lancer une collection de parfums en 2027, illustrant l’h\u00e9ritage sportif et l’esth\u00e9tique moderne de la marque de sportswear. Le groupe Revlon Consumer Products LLC a annonc\u00e9 un partenariat strat\u00e9gique avec la marque sportswear am\u00e9ricaine Champion, appartenant \u00e0 Authentic Brands Group. Cet accord marque le d\u00e9veloppement d’une ligne de parfums inspir\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":23998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-23997","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":"aude@lebureaubleu.fr","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=23997"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23997\/revisions"}],"predecessor-version":[{"id":23999,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/23997\/revisions\/23999"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/23998"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=23997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=23997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=23997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}