{"id":24094,"date":"2025-12-09T07:00:00","date_gmt":"2025-12-09T06:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24094"},"modified":"2025-12-06T11:23:40","modified_gmt":"2025-12-06T10:23:40","slug":"collaborative-reinvention-of-cosmetics-packaging-09122025-0700","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/collaborative-reinvention-of-cosmetics-packaging-09122025-0700\/","title":{"rendered":"Collaborative reinvention of cosmetics packaging"},"content":{"rendered":"

The Pulp in Action consortium of 50 cosmetics companies is tackling the challenge of sustainable, plastic-free packaging, pushing innovation towards paper-based solutions. Three years of research have produced promising prototypes.<\/strong><\/p>\n

Driven by a desire for sustainability and plastic reduction, the Pulp in Action consortium brings together 50 companies from the cosmetics industry. Their mission is to develop environmentally-friendly packaging from paper and cellulose fibers. This project is in line with the Plastic Act 2021, an ambitious framework aimed at significantly reducing plastic use in the sector.<\/p>

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A model of coopetition<\/h2>\n

Pulp in Action is based on an innovative principle of \u00abcoopetition\u00bb, where companies compete but unite to advance pre-competitive initiatives, respecting the competitive legal framework. This has broken down barriers between major global brands and startups, propelling the project towards a collective futuristic vision. Cl\u00e9mence Mazeron, R&D Project Manager at Gascogne Flexible, comments: \u00ab from porous to functionalized fibers, from simple 2D sheets to 3D packaging!<\/em> \"<\/p>\n

Initial results and acceptance strategies<\/h2>\n

After three years of research, a few prototypes such as cellulose pouches and tubes without a plastic coating have seen the light of day. However, to make this transition a success, consumer support is crucial.\u00ab Winning over customers through design, touch and perceived value<\/em> \u00bbexplains David Gu\u00e9rin, Packaging Science Center Director at L'Or\u00e9al. Offering a tangible and desirable alternative is now an integral part of Pulp in Action's strategy.<\/p>","protected":false},"excerpt":{"rendered":"

Le consortium Pulp in Action, regroupant 50 acteurs de la cosm\u00e9tique, s’attaque au d\u00e9fi de l’emballage durable sans plastique, poussant l’innovation vers des solutions \u00e0 base de papier. Trois ans de recherche ont abouti \u00e0 des prototypes prometteurs. Pouss\u00e9 par une volont\u00e9 de durabilit\u00e9 et de r\u00e9duction plastique, le consortium Pulp in Action f\u00e9d\u00e8re 50 […]<\/p>\n","protected":false},"author":1,"featured_media":24093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[61],"class_list":{"0":"post-24094","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-marche"},"acf":{"nc":"s.coront.ducluzeau@rpmatahari.com","nc2":"m.simon@rpmatahari.com","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24094","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24094"}],"version-history":[{"count":3,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24094\/revisions"}],"predecessor-version":[{"id":24097,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24094\/revisions\/24097"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24093"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24094"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24094"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24094"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}