{"id":24133,"date":"2025-12-17T12:30:00","date_gmt":"2025-12-17T11:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24133"},"modified":"2025-12-09T18:49:54","modified_gmt":"2025-12-09T17:49:54","slug":"dog-de-lux-and-coverpla-a-fragrant-alliance-for-canine-well-being","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/dog-de-lux-and-coverpla-a-fragrant-alliance-for-canine-well-being\/","title":{"rendered":"Dog de Lux and Coverpla: a fragrant alliance for canine well-being"},"content":{"rendered":"

Dog de Lux has teamed up with Coverpla to offer a high-end fragrance for dogs that respects the codes of luxury perfumery.<\/strong><\/p>\n

Bruno Mocher, an expert in the distribution of hair care products, has designed Dog de Lux, a niche fragrance for dogs. It's a luxury product aimed at owners of the 9 million dogs in France, 7 % of whom are ready to spend up to 3,000 euros each year on leisure products. This ambitious project came to fruition thanks to a collaboration with Coverpla<\/a> which has developed refined, practical packaging.<\/p>

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Design and collaboration<\/h2>\n

Delphine Mocher, Bruno's sister, collaborated with Galimard to develop a delicate, alcohol-free fragrance, perfectly suited to the demands of masters and their four-legged companions. The 100 ml Urban bottle was chosen, enhanced by a black Saxon cap and a Sensea pump for a fine, even spray. \u00ab For this development, we respected the codes of high-end perfumery with refined, contemporary packaging that is both aesthetic and practical.<\/em> \u00bbsays S\u00e9bastien Saussereau, Director of Coverpla.<\/p>\n

A symbiosis of know-how and innovation<\/h2>\n

Bruno Mocher explains how this adventure is also the fruit of a meeting between family tradition and the challenges faced by the various players in the value chain. \u00ab The Dog de Lux scenario is illustrated by the encounter between our family-owned company and the various players in the chain, who met every challenge. Coverpla acted as a technical and creative partner, with enthusiasm and agility.<\/em> \u00bbhe concludes.<\/p>","protected":false},"excerpt":{"rendered":"

Dog de Lux s’associe \u00e0 Coverpla pour offrir un parfum haut de gamme aux chiens, respectant les codes de la parfumerie de luxe. Bruno Mocher, expert en distribution de produits capillaires, a con\u00e7u Dog de Lux, un parfum de niche pour chiens. Il s’agit d’un produit de luxe qui vise les propri\u00e9taires des quelque 9 […]<\/p>\n","protected":false},"author":1,"featured_media":24132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-24133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":"sylvie@rougecom.fr","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24133"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24133\/revisions"}],"predecessor-version":[{"id":24145,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24133\/revisions\/24145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24132"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}