{"id":24226,"date":"2025-12-26T07:00:00","date_gmt":"2025-12-26T06:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24226"},"modified":"2025-12-22T16:50:39","modified_gmt":"2025-12-22T15:50:39","slug":"shiseido-innovates-with-a-water-resistant-moisture-friendly-sun-cream","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/shiseido-innovates-with-a-water-resistant-moisture-friendly-sun-cream\/","title":{"rendered":"Shiseido innovates with a water-resistant, moisture-friendly sun cream"},"content":{"rendered":"<p><strong><a href=\"https:\/\/corp.shiseido.com\/en\/\" target=\"_blank\" rel=\"noopener\">Shiseido<\/a> has entered the world of sunscreens with a water-resistant formula that adapts to humid conditions. This development promises to meet users' needs in the face of everyday environmental constraints.<\/strong><\/p>\n\n\n\n<p>Shiseido has developed an innovative water-based sunscreen technology capable of resisting humidity and modifying the water content on the skin's surface. This new product uses an ingredient derived from the \u00ab&nbsp;<em>soap<\/em>&nbsp;\u00bbIt reacts with the metal ions present in perspiration and seawater, forming a unique structure on the skin to improve adhesion and water resistance.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-828210731\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-3601693105\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24744\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg\" alt=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How the technology works and its advantages<\/h2>\n\n\n\n<p>This technology offers a transparent, long-lasting finish thanks to a lighter-than-water film, preventing white stains on black clothing. By responding to variations in ambient humidity, application of this sun cream traps moisture under dry conditions while releasing excess moisture when the air is humid. According to Shiseido, this can inhibit the activation of IL-1\u03b1, an inflammatory factor linked to age spots.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Optimizing ingredients<\/h2>\n\n\n\n<p>By improving the soap components in the formula, Shiseido succeeded in stabilizing the necessary oils, eliminating UV scattering agents and improving wash performance, leaving skin soft and moisturized. \u00abHigh UV protection\u00bb and \u00abcomfort\u00bb are now the pillars of their future innovations, always in pursuit of benefits for people and the environment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1051\" height=\"502\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/12\/f786fa44-2dd1-4558-948b-c24fc1235099.jpg\" alt=\"- -\" class=\"wp-image-24225\" title=\"\" srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/12\/f786fa44-2dd1-4558-948b-c24fc1235099.jpg 1051w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/12\/f786fa44-2dd1-4558-948b-c24fc1235099-300x143.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/12\/f786fa44-2dd1-4558-948b-c24fc1235099-1024x489.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/12\/f786fa44-2dd1-4558-948b-c24fc1235099-768x367.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/12\/f786fa44-2dd1-4558-948b-c24fc1235099-18x9.jpg 18w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/12\/f786fa44-2dd1-4558-948b-c24fc1235099-150x72.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/12\/f786fa44-2dd1-4558-948b-c24fc1235099-600x287.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2025\/12\/f786fa44-2dd1-4558-948b-c24fc1235099-696x332.jpg 696w\" sizes=\"auto, (max-width: 1051px) 100vw, 1051px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Shiseido agit dans le monde des cr\u00e8mes solaires avec une formule r\u00e9sistante \u00e0 l&rsquo;eau qui s&rsquo;adapte aux conditions d&rsquo;humidit\u00e9. Ce d\u00e9veloppement promet de r\u00e9pondre aux besoins des utilisateurs face aux contraintes environnementales quotidiennes. Shiseido a mis au point une technologie innovante de cr\u00e8me solaire \u00e0 base d&rsquo;eau capable de r\u00e9sister \u00e0 l&rsquo;humidit\u00e9 et de modifier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[52],"tags":[60],"class_list":{"0":"post-24226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formulation","8":"tag-info-produit"},"acf":{"nc":"","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24226"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24226\/revisions"}],"predecessor-version":[{"id":24228,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24226\/revisions\/24228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24224"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}