{"id":24234,"date":"2026-01-05T07:00:00","date_gmt":"2026-01-05T06:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24234"},"modified":"2025-12-22T16:53:54","modified_gmt":"2025-12-22T15:53:54","slug":"epicerie-fine-cosmetique-acquires-cultiv-brand","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/epicerie-fine-cosmetique-acquires-cultiv-brand\/","title":{"rendered":"Epicerie Fine Cosm\u00e9tique acquires Cultiv brand"},"content":{"rendered":"

Epicerie Fine Cosm\u00e9tique expands its product portfolio with the acquisition of the brand Cultiv<\/a>, previously owned by the InVivo group. This acquisition marks a new stage in the development of natural cosmetics.<\/strong><\/p>\n\n\n\n

Normandy-based Epicerie Fine Cosm\u00e9tique announces the acquisition of Cultiv, a natural skincare brand formerly owned by the InVivo group. This transaction underlines Epicerie Fine Cosm\u00e9tique's desire to expand its product range, while reinforcing its commitment to natural ingredients and sustainable practices. The directors of Epicerie Fine Cosm\u00e9tique, Nicolas Guibert and Christophe Delorme, remain available to comment on this integration and its impact on the cosmetics market.<\/p>

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New impetus for the natural cosmetics market<\/h2>\n\n\n\n

The acquisition of Cultiv is a strategic opportunity for Epicerie Fine Cosm\u00e9tique to position itself as a major player in the high-end, natural cosmetics sector. This merger will enable the company to diversify its offering and meet growing consumer demand for products that are both innovative and respectful of the environment.<\/p>\n\n\n\n

By integrating the Cultiv brand, Epicerie Fine Cosm\u00e9tique reinforces its status in a competitive market and is committed to maintaining the quality and authenticity for which Cultiv is renowned.<\/p>","protected":false},"excerpt":{"rendered":"

Epicerie Fine Cosm\u00e9tique \u00e9largit son portefeuille de produits en rachetant la marque Cultiv, auparavant propri\u00e9t\u00e9 du groupe InVivo. Cette acquisition marque une nouvelle \u00e9tape dans le d\u00e9veloppement de produits cosm\u00e9tiques naturels. L’entreprise normande Epicerie Fine Cosm\u00e9tique annonce l’acquisition de Cultiv, une marque de soins naturels, anciennement d\u00e9tenue par le groupe InVivo. Cette op\u00e9ration souligne la […]<\/p>\n","protected":false},"author":1,"featured_media":24227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[52],"tags":[61],"class_list":{"0":"post-24234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formulation","8":"tag-info-marche"},"acf":{"nc":"n.gougeon@bandeoriginale.fr","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24234"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24234\/revisions"}],"predecessor-version":[{"id":24236,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24234\/revisions\/24236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24227"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}