{"id":24241,"date":"2026-01-05T16:00:54","date_gmt":"2026-01-05T15:00:54","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24241"},"modified":"2026-01-05T16:00:58","modified_gmt":"2026-01-05T15:00:58","slug":"loreal-unveils-its-new-technologies-at-ces-2026","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/loreal-unveils-its-new-technologies-at-ces-2026\/","title":{"rendered":"L'Or\u00e9al unveils new technologies at CES 2026"},"content":{"rendered":"

L'Or\u00e9al<\/a> announces two major innovations at CES 2026, integrating infrared light into hair and skin care products, reinforcing its positioning in Beauty Tech.<\/strong><\/p>\n\n\n\n

At CES 2026, L'Or\u00e9al Groupe is unveiling two new technologies that harness infrared light to transform hair and skin care: the Light Straight + Multi-styler and the LED Face Mask. \u00ab At L'Or\u00e9al, we have always believed that beauty is deeply linked to scientific discovery, a conviction that has been at the heart of our Group for over 115 years. This year, at CES 2026, our scientific knowledge and the development of proprietary LED technologies on the market once again illustrate our commitment to pushing the boundaries of new beauty solutions.<\/em> \u00bbBarbara Lavernos, Executive Vice President, Research, Innovation and Technology.<\/p>

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Light Straight + Multi-styler innovation<\/h2>\n\n\n\n

Over the years, the straightening iron has remained an indispensable styling tool. However, the use of hot plates that reach up to 205\u00b0C poses a problem in terms of hair damage. A study conducted by L'Or\u00e9al in 2024 revealed that 58 % of American consumers consider heat to be the main cause of damage to their hair.<\/p>\n\n\n\n

In response to this problem, L'Or\u00e9al has developed the Light Straight + Multi-styler. This tool incorporates patented infrared light technology to straighten hair while reducing the temperature to a maximum of 160\u00b0C. According to instrumental tests, it works three times faster than traditional straightening irons and makes hair twice as smooth.<\/p>\n\n\n\n

The device's meticulous design, which uses near-infrared light, penetrates to the heart of the hair fiber, reshaping molecular structures while preserving hair health.\u00ab Light Straight + Multi-styler takes styling from correction to prevention<\/em> \u00bb adds Guive Balooch, Vice President of Augmented Beauty and Open Innovation. \u00ab We believe this innovation sets a new standard for precision styling.<\/em> \u00bbhe concludes.<\/p>\n\n\n\n

The LED mask, a new era in skincare<\/h2>\n\n\n\n

At the same time, L'Or\u00e9al introduces the LED Face Mask. Developed in partnership with iSmart, this mask is flexible and lightweight, while diffusing light to act on the signs of aging. Equipped with a skin-friendly microcircuit, it emits two specific wavelengths of light: red light (630 nm) and near-infrared light (830 nm), helping to firm and smooth the skin.<\/p>\n\n\n\n

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L’Or\u00e9al annonce deux innovations majeures au CES 2026, int\u00e9grant la lumi\u00e8re infrarouge dans les soins capillaires et cutan\u00e9s, renfor\u00e7ant ainsi son positionnement en Beauty Tech. L’Or\u00e9al Groupe d\u00e9voile lors du CES 2026 deux nouvelles technologies qui mettent \u00e0 profit la lumi\u00e8re infrarouge pour transformer les soins capillaires et cutan\u00e9s : le Light Straight + Multi-styler […]<\/p>\n","protected":false},"author":1,"featured_media":24242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[54],"tags":[60],"class_list":{"0":"post-24241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-instrumentation","8":"tag-info-produit"},"acf":{"nc":"arnaud.fraboul@loreal.com","nc2":"brune.diricq@loreal.com","nc3":"guive.balooch@loreal.com","nc4":"barbara.lavernos@loreal.com","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24241"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24241\/revisions"}],"predecessor-version":[{"id":24244,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24241\/revisions\/24244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24242"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}