{"id":24264,"date":"2026-01-12T07:00:00","date_gmt":"2026-01-12T06:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24264"},"modified":"2026-01-08T13:30:01","modified_gmt":"2026-01-08T12:30:01","slug":"basf-unveils-cosmetics-innovations-at-cosmetagora-2026","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/basf-unveils-cosmetics-innovations-at-cosmetagora-2026\/","title":{"rendered":"BASF unveils cosmetic innovations at Cosmet'Agora 2026"},"content":{"rendered":"

BASF<\/a> presents its new formulation concept at Cosmet'Agora 2026, emphasizing authenticity and personal expression in the cosmetics industry.<\/strong><\/p>\n

At Cosmet'Agora 2026, to be held in Paris on January 13 and 14, BASF will be showcasing its Beyond Beauty concept, affirming the importance of authenticity and personal expression in the cosmetics sector. \u00ab Understanding how people live, behave, interact and express themselves inspires new beauty trends.<\/em> \u00bbexplains Val\u00e9rie Pian-Parison, Senior Marketing Manager France.<\/p>

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New ingredients for effective hair care<\/h2>\n

As part of the event, BASF will be introducing Aloversil, a new cosmetic ingredient. It is a solution containing naturally-derived peptides, designed to improve the appearance of denser hair, particularly in men showing signs of hair loss. Clinical studies have shown that the application of a hair serum containing Aloversil for four months visibly improves hair density.<\/p>\n

At the same time, BASF will be presenting Dehyquart S18, a biodegradable conditioning agent. This cationic product, designed for capillary formulations, combines high efficiency with environmental compatibility. \u00ab Dehyquart S18 forms a smoothing film on the hair surface, increasing manageability while protecting against humidity<\/em> \u00bbsays BASF.<\/p>\n

Impact on the cosmetics industry<\/h2>\n

The new products are part of a more global eco-design approach. Each formulation is designed to meet the growing expectations of consumers for products that are both effective and respectful of the environment.<\/p>","protected":false},"excerpt":{"rendered":"

BASF pr\u00e9sente son nouveau concept de formulation lors du Cosmet’Agora 2026, mettant l’accent sur l’authenticit\u00e9 et l’expression personnelle dans l’industrie cosm\u00e9tique. BASF, \u00e0 l’occasion du salon Cosmet’Agora 2026 qui se tiendra \u00e0 Paris les 13 et 14 janvier, mettra en avant son concept Beyond Beauty, affirmant l’importance de l’authenticit\u00e9 et de l’expression personnelle dans le […]<\/p>\n","protected":false},"author":1,"featured_media":24263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51],"tags":[60],"class_list":{"0":"post-24264","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"tag-info-produit"},"acf":{"nc":"katharina.kagerbauer@basf.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24264"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24264\/revisions"}],"predecessor-version":[{"id":24266,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24264\/revisions\/24266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24263"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}