{"id":24322,"date":"2026-01-22T07:00:00","date_gmt":"2026-01-22T06:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24322"},"modified":"2026-01-21T18:28:56","modified_gmt":"2026-01-21T17:28:56","slug":"at-paris-packaging-week-cosmetics-packaging-rethinks-itself-around-reuse-innovation-and-reality","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/at-paris-packaging-week-cosmetics-packaging-rethinks-itself-around-reuse-innovation-and-reality\/","title":{"rendered":"At Paris Packaging Week, cosmetics packaging rethinks itself around reuse, innovation and reality"},"content":{"rendered":"

With just a few days to go before the opening of the 2026 edition, the Paris Packaging Week<\/a> showcases its ambitions. With new areas dedicated to reuse, high-level conferences on PPWR, innovations in materials, and the growing importance of PCD, the show has established itself as a key event for cosmetics packaging professionals.<\/strong><\/p>\n\n\n\n

PCD: 25 years at the heart of cosmetics transformation<\/h2>\n\n\n\n

The PCD (Packaging of Perfume, Cosmetics & Design<\/em>), the show's historic pillar, celebrates its twenty-fifth edition this year. It brings together nearly 600 of the 935 exhibitors expected throughout Paris Packaging Week, confirming its central position for cosmetics packaging professionals. \u00ab\u00a0SCI continues to be the driving force behind the show<\/em>\u00a0\u00bbsays Christelle Anya, Content and Community Director<\/em>. Suppliers of bottles, pumps, carton makers, box designers and full-service providers: the entire cosmetics value chain is represented.<\/p>

Advertising<\/div>
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Christelle Anya, Content and Community Director<\/em>, Paris Packaging Week.<\/figcaption><\/figure>\n<\/div><\/div>\n\n\n\n
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Noura Moussa, Head of Marketing, Paris Packaging Week.<\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

The show is also recording steady growth in visitor numbers. The 2025 edition attracted 12,588 professionals, and the organizers hope to break the symbolic barrier of 15,000 visitors this year. \u00ab\u00a0We come to Paris Packaging Week with business in mind: it's a transactional, action-oriented show.<\/em>\u00a0\u00bbsays Noura Moussa, Head of Marketing<\/em>. This pragmatic positioning appeals to a community that is increasingly structured around operational projects.<\/p>\n\n\n\n

Reuse and recharging at the heart of a new chapter<\/h2>\n\n\n\n

In response to regulatory requirements and changing usage patterns, this year's Paris Packaging Week inaugurates a new zone dedicated to reuse and recharge. Dubbed Refill & Reuse<\/em>, The event, which will be attended by around ten exhibitors, will feature solutions designed to integrate these practices into cosmetics production chains. \u00ab We have designed this zone to meet a twofold expectation: regulatory developments such as PPWR, and the growing demand for sustainable solutions from brands.<\/em> \u00bbsays Noura Moussa.
Our commitment to sustainability extends to other thematic zones, such as the Full Service Zone<\/em>, which offers turnkey solutions, particularly to young brands or those looking to accelerate their time-to-market.<\/p>\n\n\n\n

The Discovery Zone expands: 20 startups to shake up standards<\/h2>\n\n\n\n

A showcase for emerging innovation, the Discovery Zone<\/em> is expanding to welcome more than 20 start-ups this year. These start-ups will be presenting technologies, materials or services that break with traditional packaging models. \u00ab We've expanded this zone to promote the visibility of new technologies and enable brands to identify agile and creative partners.<\/em> \u00bbexplains Noura Moussa. In particular, visitors will discover proposals for molded fiber, Zamak reused in luxury goods, and fully recyclable materials. A pitches stage will enable startups to present their innovations live, facilitating exchange with visitors and exhibitors.<\/p>\n\n\n\n

Conferences: from regulations to structural transformations<\/h2>\n\n\n\n

Another pillar of the show is a conference program focusing on sustainability, new technologies and industrial strategy.
The stage Circular Economy<\/em> will explore the practical implications of PPWR (Packaging and Packaging Waste Regulation<\/em>), particularly in terms of packaging design, deposits, traceability and recycled materials.<\/p>\n\n\n\n

\" We have structured the conferences to cover all the changes taking place in the sector: regulations, ecological transition, new uses, and major brand initiatives.<\/em> \u00bbsays Christelle Anya. Among the speakers announced: L'Or\u00e9al, Diptyque, Yves Rocher, La Ros\u00e9e, and the Coalition Consigne Cosm\u00e9tique.
Brands will be sharing their practices and outlining the challenges involved in making the transition to reusable models. \u00ab We believe that, above all, suppliers want to hear about the real issues facing their customers.<\/em> \"she adds.<\/p>\n\n\n\n

Future Innovation Forum: AI, data and technological disruption<\/h2>\n\n\n\n

The second focus of the conference cycle is technological innovation. The Future Innovation Forum<\/em> will feature talks on disruptive materials, advanced recycling systems, artificial intelligence and environmental data.
An unprecedented partnership with Cactus, a structure that brings together players in the retail<\/em>, This year's event, which will focus on the transformation of points of sale, pack personalization and the convergence between physical and digital.<\/p>\n\n\n\n

\" Our aim is to make these topics understandable, operational and immediately applicable to show visitors.<\/em> \u00bbsays Christelle Anya. Brands such as R\u00e9my Cointreau, manufacturers such as Dassault, and start-ups such as Deepness, which analyzes 40 billion pieces of packaging waste to guide packaging design, will enrich these exchanges.<\/p>\n\n\n\n

Paris as a stage for innovation pack<\/h2>\n\n\n\n

For several years now, Paris has been the scene of a profound transformation in cosmetics packaging. Centrality, accessibility, a wealth of exchanges: the French capital is a natural ecosystem to host this dynamic. \u00ab We've decided to take the visitor experience to the next level, both in terms of content and aesthetics.<\/em> \u00bbsays Christelle Anya. This involves improving the show's \u201clook & feel\u201d, the visitor pathways and the functionalities of the mobile application, available from the opening of the show.<\/p>\n\n\n\n

This commitment to continuous improvement is underpinned by ongoing dialogue with the industry. \u00ab We move forward in consultation with our community, in a spirit of permanent co-construction.<\/em> \u00bbreminds Noura Moussa.<\/p>\n\n\n\n

A structure designed for meetings<\/h2>\n\n\n\n

While the content is dense, the show does not forget its social and relational dimension. On the eve of the show, a gala evening at the Place Vend\u00f4me will mark the launch of the festivities, with the presentation of the Innovation Awards<\/em>. Over the two days, visitors will also find the networking areas that have made the show's reputation: champagne bar, cocktail bar, beer bar. These sponsored areas are designed to facilitate informal exchanges and extend the visitor's visit. \u00ab We're seeing a real buzz in the aisles. It's an energy we want to nurture and develop.<\/em> \u00bbconcludes Noura Moussa.<\/p>","protected":false},"excerpt":{"rendered":"

\u00c0 quelques jours de l’ouverture de l\u2019\u00e9dition 2026, la Paris Packaging Week affiche ses ambitions. Nouveaux espaces d\u00e9di\u00e9s au r\u00e9emploi, conf\u00e9rences de haut niveau sur la PPWR, innovations mat\u00e9riaux, et mont\u00e9e en puissance du PCD : le salon s\u2019impose comme un rendez-vous structurant pour les professionnels du packaging cosm\u00e9tique. PCD : 25 ans au c\u0153ur […]<\/p>\n","protected":false},"author":1,"featured_media":24327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[61],"class_list":{"0":"post-24322","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-marche"},"acf":{"nc":"christelle.anya@easyfairs.com","nc2":"noura.moussa@easyfairs.com","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24322"}],"version-history":[{"count":6,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24322\/revisions"}],"predecessor-version":[{"id":24330,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24322\/revisions\/24330"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24327"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}