{"id":24419,"date":"2026-02-10T12:30:00","date_gmt":"2026-02-10T11:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24419"},"modified":"2026-02-09T16:35:36","modified_gmt":"2026-02-09T15:35:36","slug":"guerlain-and-intact-launch-pulse-an-eco-friendly-alcohol-for-perfumeries","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/guerlain-and-intact-launch-pulse-an-eco-friendly-alcohol-for-perfumeries\/","title":{"rendered":"Guerlain and Intact launch Pulse, an eco-responsible alcohol for the perfume industry"},"content":{"rendered":"

Guerlain and Intact announce a significant innovation in the fragrance industry with Pulse, a second-generation alcohol from organic farming. This initiative aims to combine olfactory creation with respect for ecosystems.<\/strong><\/p>\n

To mark the launch of Pulse, a second-generation alcohol developed by Intact, Guerlain presents a new version of L'Homme Id\u00e9al Cologne Forte. This collaboration represents an important step in the House's commitment to the preservation of ecosystems.<\/p>

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A sustainable approach to perfumery<\/h2>\n

For almost two centuries, Guerlain has been inspired by nature, while integrating sustainable development at the heart of its activities. The House is committed to responsible creation, as indicated by its Agir pour une Beaut\u00e9 Vivante program, which focuses on eco-design and the preservation of biodiversity. According to Claire Coletti, global sustainability director at Guerlain, \u00ab Alcohol is a central ingredient in our perfumery business. Intact's innovation is a strategic and structuring project, enabling us to make a greater contribution to soil regeneration while preserving pollinators through organic farming practices.<\/em> \"<\/p>\n

Innovative alcohol from legumes<\/h2>\n

Pulse is made from leguminous crop residues, which help regenerate nitrogen in the soil. This process is part of a circular and eco-design approach, transforming agricultural co-products into a quality ingredient for the perfume industry. Intact has developed an innovative process designed not only for the cosmetics industry, but also for liqueurs, spirits and pharmaceuticals. The process is based on the use of renewable energy and low-carbon electricity. Pulse's Life Cycle Assessment (LCA) demonstrates a reduction in greenhouse gas emissions of over 80 % compared to traditional alcohols such as those derived from beet or wheat.<\/p>\n

Alexis Duval, President of Intact, declares: \u00ab We warmly thank the House of Guerlain for its early commitment to Intact. This first collaboration with Guerlain for L'Homme Id\u00e9al is a world first in perfumery, and a founding moment for Pulse, our legume alcohol.<\/em> \"<\/p>","protected":false},"excerpt":{"rendered":"

Guerlain et Intact annoncent une innovation significative dans l’industrie de la parfumerie avec Pulse, un alcool de deuxi\u00e8me g\u00e9n\u00e9ration issus de l’agriculture biologique. Cette initiative vise \u00e0 allier cr\u00e9ation olfactive et respect des \u00e9cosyst\u00e8mes. \u00c0 l’occasion du lancement de Pulse, un alcool de seconde g\u00e9n\u00e9ration d\u00e9velopp\u00e9 par Intact, Guerlain pr\u00e9sente un nouvel opus de L\u2019Homme […]<\/p>\n","protected":false},"author":1,"featured_media":24418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-24419","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":"jwassner@guerlain.fr","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24419","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24419"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24419\/revisions"}],"predecessor-version":[{"id":24420,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24419\/revisions\/24420"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24418"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24419"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24419"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24419"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}