{"id":24454,"date":"2026-02-20T07:00:00","date_gmt":"2026-02-20T06:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24454"},"modified":"2026-02-15T15:30:15","modified_gmt":"2026-02-15T14:30:15","slug":"texen-and-lancome-collaborate-on-lash-idole-curl-goddess-mascara","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/texen-and-lancome-collaborate-on-lash-idole-curl-goddess-mascara\/","title":{"rendered":"Texen and Lanc\u00f4me collaborate on Lash Id\u00f4le Curl Goddess mascara"},"content":{"rendered":"

Texen<\/a> deploys its technical expertise in the development of Lanc\u00f4me's Lash Id\u00f4le Curl Goddess mascara, while celebrating 30 years of mascara production.<\/strong><\/p>\n

In its quest for excellence, Texen continues its collaboration with Lanc\u00f4me to design the Lash Id\u00f4le Curl Goddess mascara. This initiative marks a new milestone in the technical complexity of luxury cosmetics manufacturing, with an innovative, visually stunning pack.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n

A bold, technical package<\/h2>\n

Lanc\u00f4me's latest mascara, launched this year in Europe and the U.S., stands out thanks to its 40\u00b0 twisted brush, designed to intensify lash curl and volume. The bespoke pack features a brushed aluminum effect, while the brand and product name are subtly engraved on the cap.<\/p>\n

For optimum grip, this packaging, made from recyclable polypropylene, features a single-material design combining an injected cap and a blow-molded bottle. Both parts feature a characteristic striated effect, obtained thanks to a masterful engraving process that ensures genuine sensoriality.<\/p>\n

Technology and sustainability<\/h2>\n

The pink-gold hue of the packaging is the result of an advanced metallization process. Texen's teams ensured even, long-lasting coverage, while maintaining the brushed look of the engraving. \u00ab The project required complex technical processes and decorating techniques specially developed in collaboration with the L'Or\u00e9al group brand.<\/em> \u00bbsays the company.<\/p>","protected":false},"excerpt":{"rendered":"

Texen d\u00e9ploie son expertise technique dans le d\u00e9veloppement du mascara Lash Id\u00f4le Curl Goddess de Lanc\u00f4me, tout en c\u00e9l\u00e9brant 30 ans de production de mascaras. Dans sa qu\u00eate d’excellence, Texen poursuit sa collaboration avec Lanc\u00f4me pour concevoir le mascara Lash Id\u00f4le Curl Goddess. Cette initiative marque un nouvel aboutissement dans la complexit\u00e9 technique de la […]<\/p>\n","protected":false},"author":1,"featured_media":24453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-24454","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"mariam@summitmediaservices.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24454"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24454\/revisions"}],"predecessor-version":[{"id":24470,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24454\/revisions\/24470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24453"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}