{"id":24468,"date":"2026-02-16T07:00:00","date_gmt":"2026-02-16T06:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24468"},"modified":"2026-02-15T15:29:29","modified_gmt":"2026-02-15T14:29:29","slug":"launch-of-dinventra-the-intelligent-sleeve-label-for-the-beauty-industry","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/launch-of-dinventra-the-intelligent-sleeve-label-for-the-beauty-industry\/","title":{"rendered":"Launch of Inventra: the intelligent sleeve label for the beauty industry"},"content":{"rendered":"

Inventra, the new sleeve label featuring RFID technology, was presented by Sleever<\/a> and Avery Dennison<\/a>. This solution is designed to meet the growing challenges of the beauty sector, while guaranteeing product protection and regulatory compliance.<\/strong><\/p>\n

Faced with changing distribution models and increasing regulatory requirements, Sleever and Avery Dennison announce the launch of Inventra. This intelligent product, which integrates RFID technology into the heat-shrink sleeve label, has been developed to support future transformations in the beauty sector. \u00ab Packaging is set to become a strategic vector for data, traceability and performance, without compromising brand aesthetics.<\/em> \u00bbsays the team.<\/p>

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Anticipating the needs of a changing industry<\/h2>\n

In the world of make-up, the multiplication of references, the precise management of shades and seasonal collections, as well as sensitivity to theft and counterfeiting, pose new challenges. Currently, the industry loses around 10 % of inventory annually, a phenomenon that includes 6.2 % from overproduction and 4 % from spoilage losses. RFID technology, already widely used in other retail sectors such as textiles, enables reliable unit identification, thus improving stock availability and management, representing significant optimization potential for the cosmetics market.<\/p>\n

The sleeve label as an entry point for packaging intelligence<\/h2>\n

Inventra distinguishes itself by integrating RFID technology directly into the core of the sleeve label, preserving the visual impact of the design while protecting the RFID component from manipulation. This innovation also guarantees improved product traceability. \u00ab Inventra offers industry a solution that guarantees 99 % inventory accuracy without compromising product aesthetics.<\/em> \u00bbexplains Maryna Grytsenko-N\u00e9non, beauty sector expert at Avery Dennison.<\/p>\n

This smart label is designed to meet future requirements in terms of traceability, transparency and circularity, while fitting in with the Digital Product Passport. It aims to facilitate the digital identification of products, helping companies to comply with current regulations and combat counterfeiting.<\/p>\n

Structuring collaboration within the industry<\/h2>\n

The collaboration between Avery Dennison and Sleever, supported by AB Agency, is part of a development strategy that promotes the integration of technologies adapted to the specific needs of the beauty industry. Philippe Morel, European Sales and Marketing Director at Sleever, expresses his satisfaction at this partnership: \u00ab This product opens up new horizons and provides functionalities in terms of inventory management and consumer experience, while benefiting from the recognized advantages of sleeve technology.<\/em> \"<\/p>","protected":false},"excerpt":{"rendered":"

Inventra, la nouvelle \u00e9tiquette sleeve int\u00e9grant la technologie RFID, a \u00e9t\u00e9 pr\u00e9sent\u00e9e par Sleever et Avery Dennison. Cette solution vise \u00e0 r\u00e9pondre aux d\u00e9fis croissants du secteur de la beaut\u00e9 tout en garantissant la protection des produits et la conformit\u00e9 r\u00e9glementaire. Face \u00e0 l’\u00e9volution des mod\u00e8les de distribution et \u00e0 l’augmentation des exigences r\u00e9glementaires, Sleever […]<\/p>\n","protected":false},"author":1,"featured_media":24467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-24468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"amira.delaunoy@sleever.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24468"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24468\/revisions"}],"predecessor-version":[{"id":24469,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24468\/revisions\/24469"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24467"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24468"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24468"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}