{"id":24494,"date":"2026-02-24T12:30:00","date_gmt":"2026-02-24T11:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24494"},"modified":"2026-02-23T08:29:59","modified_gmt":"2026-02-23T07:29:59","slug":"givaudan-invests-55-million-swiss-francs-in-grasse-for-campus-52","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/givaudan-invests-55-million-swiss-francs-in-grasse-for-campus-52\/","title":{"rendered":"Givaudan invests 55 million Swiss francs in Grasse for \u00abCampus 52\u00bb"},"content":{"rendered":"

Givaudan<\/a> announces an investment of 55 million Swiss francs in Grasse for the construction of \u00abCampus 52\u00bb, a center of excellence dedicated to the House of Naturals organization. This project underlines the company's strategic commitment to innovation in natural ingredients.<\/strong><\/p>\n

Against a backdrop of rapidly growing demand for natural fragrance ingredients, Givaudan, world leader in fragrances and beauty, has presented its plans to build \u00abCampus 52\u00bb. This new center of excellence will be dedicated to organizing House of Naturals<\/em> and aims to explore, develop and produce high-quality, differentiating ingredients for its perfumers. \u00ab\u00ab Located in the heart of Grasse, \u00abCampus 52\u00bb represents a return to our roots, where perfumery traditions, know-how and craftsmanship have flourished for centuries.<\/em> \u00bbsaid Gilles Andrier, Chief Executive Officer of Givaudan.<\/p>

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A center for innovation<\/h2>\n

The construction of this 55 million Swiss franc campus was initiated following the acquisition of land in this iconic perfume town. The site will rest on four fundamental pillars: agronomy, innovation, operations and perfumers. This concept of House of Naturals<\/em> will focus on cutting-edge extraction technologies, aimed at ensuring operational excellence and responsible sourcing. According to Xavier Renard, Global Head of Fine Fragrances, \u00ab the new campus will house development and production facilities designed to provide exclusive, high-quality natural ingredients<\/em> \u00bb. Givaudan's perfumers will thus be at the heart of perfume creation, using enriched ingredients to design tomorrow's best fragrances.<\/p>\n

By bringing together development and production solutions at \u00abCampus 52\u00bb, Givaudan aims to foster collaboration between scientists and partners. The environment, surrounded by lush gardens, will be designed to harmoniously integrate nature into the creative process, reinforcing the spirit of sustainable creativity.<\/p>\n\n\n

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Givaudan annonce un investissement de 55 millions de francs suisses \u00e0 Grasse pour la construction du \u00ab Campus 52 \u00bb, un centre d\u2019excellence d\u00e9di\u00e9 \u00e0 l\u2019organisation House of Naturals. Ce projet souligne l’engagement strat\u00e9gique de la soci\u00e9t\u00e9 dans l’innovation en mati\u00e8re d’ingr\u00e9dients naturels. Dans un contexte o\u00f9 la demande pour des ingr\u00e9dients de parfumerie naturels […]<\/p>\n","protected":false},"author":1,"featured_media":24492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[61],"class_list":{"0":"post-24494","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-marche"},"acf":{"nc":"claudia.pedretti@givaudan.com","nc2":"pauline.martin.pm1@givaudan.com","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24494"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24494\/revisions"}],"predecessor-version":[{"id":24500,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24494\/revisions\/24500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24492"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}