{"id":24646,"date":"2026-03-24T12:30:00","date_gmt":"2026-03-24T11:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24646"},"modified":"2026-03-23T20:41:43","modified_gmt":"2026-03-23T19:41:43","slug":"malva-1979-chooses-coverpla-for-its-perfume-packaging","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/malva-1979-chooses-coverpla-for-its-perfume-packaging\/","title":{"rendered":"Malva 1979 chooses Coverpla for its perfume packaging"},"content":{"rendered":"

Malva 1979<\/a>, an Italian brand, has teamed up with Coverpla to develop the packaging for its collection of nine fragrances. This collaboration underlines their commitment to European quality and personalization.<\/strong><\/p>\n

The Italian brand Malva 1979 chose Coverpla for its global service, including the development of primary packaging for bottles and caps, as well as the creation of decorations. \u00ab We chose Coverpla as our partner, firstly because of its uniquely European signature, from the glass to the pumps to the hoods, and secondly because of its capacity for customization.<\/em> \u00bbexplains Malva Moncalvo.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n

An inspired collection of fragrances<\/h2>\n

Malva 1979 presents a collection of nine fragrances with evocative names such as Pied dans l'eau, Nude Essence and Amber Diary. Each of these creations expresses a dreamlike universe, using abstract shapes that emerge from dark backgrounds, creating a play of light and depth. Working in close collaboration with Coverpla, the brand has opted for the Trek 100 ml bottle lined with a gloss black Magnet aluminum cap.<\/p>\n

For discovery formats, the 10 ml Pocket bottle has also been selected, with the name screen-printed on the bottle and the logo on the cap. All these elements are presented in an elegant case designed by craftsmen to last and be reused, testifying to the brand's commitment to quality manufacturing without pretense.<\/p>","protected":false},"excerpt":{"rendered":"

Malva 1979, marque italienne, s’associe \u00e0 Coverpla pour le d\u00e9veloppement de l’emballage de sa collection de neuf fragrances. Cette collaboration souligne leur engagement envers la qualit\u00e9 europ\u00e9enne et la personnalisation. La marque italienne Malva 1979 a retenu Coverpla pour son service global, incluant le d\u00e9veloppement du packaging primaire des flacons et capots, ainsi que la […]<\/p>\n","protected":false},"author":1,"featured_media":24645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[61],"class_list":{"0":"post-24646","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-marche"},"acf":{"nc":"sylvie@rougecom.fr","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24646"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24646\/revisions"}],"predecessor-version":[{"id":24647,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24646\/revisions\/24647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24645"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}