{"id":24852,"date":"2026-04-27T12:30:00","date_gmt":"2026-04-27T10:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24852"},"modified":"2026-04-24T11:23:48","modified_gmt":"2026-04-24T09:23:48","slug":"letiquette-ephem-a-sustainable-solution-for-cosmetics","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/letiquette-ephem-a-sustainable-solution-for-cosmetics\/","title":{"rendered":"The Eph\u00e9m label, a sustainable solution for cosmetics"},"content":{"rendered":"

My Beacon<\/a> presents Eph\u00e9m, the first plastic-free connected label, designed to compost in 30 days and compatible with eco-responsible packaging.<\/strong><\/p>\n

The Ma Balise brand has launched a new range of connected labels, Eph\u00e9m, to meet the growing demands for sustainability in the cosmetics industry. The labels are designed to be compostable under industrial and domestic conditions, while offering a robust alternative to conventional PVC labels, which take centuries to decompose.<\/p>

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By integrating Eph\u00e9m into the Cahier Impulse FW27-28 from Carlin International, a benchmark player in trend notebooks, Ma Balise underlines the importance of a technology that erases cleanly. Each copy of the notebook physically contains this functional label, which can be scanned by smartphone. This approach comes at a time when the mandatory Digital Product Passport, which will identify and trace every cosmetic product, will come into force in 2027. Companies that adopt labels like Eph\u00e9m will be ahead of this regulatory requirement, unlike those that continue to use less sustainable solutions.<\/p>\n

Eph\u00e9m has been certified for compostability and biodegradability by DIN CERTCO and T\u00dcV Rheinland, and its recyclability in the paper stream has been validated by PTS Paper. This enables brands to inform their customers about the environmental impact of their products. \u00ab A clean beauty brand that connects its products with a plastic chip is like serving an organic meal in Styrofoam packaging. The intention is there. The consistency isn't.<\/em> \u00bbsays Philippe H\u00e9nin, founder of Ma Balise.<\/p>","protected":false},"excerpt":{"rendered":"

Ma Balise pr\u00e9sente Eph\u00e9m, la premi\u00e8re \u00e9tiquette connect\u00e9e sans plastique, con\u00e7ue pour se composter en 30 jours et compatible avec un packaging \u00e9co-responsable. La marque Ma Balise a lanc\u00e9 une nouvelle gamme d\u2019\u00e9tiquettes connect\u00e9es, Eph\u00e9m, qui r\u00e9pond aux exigences croissantes en mati\u00e8re de durabilit\u00e9 dans l\u2019industrie cosm\u00e9tique. Ces \u00e9tiquettes sont con\u00e7ues pour \u00eatre compostables dans […]<\/p>\n","protected":false},"author":1,"featured_media":24851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-24852","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":"info@mabalise.be","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24852"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24852\/revisions"}],"predecessor-version":[{"id":24867,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24852\/revisions\/24867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24851"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}