{"id":24879,"date":"2026-04-30T12:30:00","date_gmt":"2026-04-30T10:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=24879"},"modified":"2026-04-24T12:08:24","modified_gmt":"2026-04-24T10:08:24","slug":"clariant-presents-its-new-beauty-philosophy-with-let-true-beauty-glow","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/clariant-presents-its-new-beauty-philosophy-with-let-true-beauty-glow\/","title":{"rendered":"Clariant presents its new beauty philosophy with \u00abLet True Beauty Glow\u00bb.\u00bb"},"content":{"rendered":"

Clariant<\/a> launches the \u00abLet True Beauty Glow\u00bb formulation concept, combining multifunctional innovation and authenticity.<\/strong><\/p>\n

Clariant recently unveiled its \u00abLet True Beauty Glow\u00bb Formulation Concept 2026, introducing a beauty innovation strategy designed to celebrate natural radiance and authentic self-expression. The concept is based on the idea of \u00abhacking nature's secret of radiance\u00bb, where the emphasis is on enhancing what already exists rather than radically transforming appearance.<\/p>

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This formulation concept illustrates two major changes in consumer behavior. On the one hand, value-conscious consumers are looking for higher-performance products offering multiple benefits, moving away from traditional categories to focus on the essentials of their routines. On the other, a trend towards authentic beauty, with minimal ingredients and maximum trust, is replacing exaggerated promises and complex routines.<\/p>\n

The portfolio includes 15 innovative formulations aimed at meeting these changing needs, including hair care solutions such as GlowRay Hair Mist, protecting hair on beach days, and FreshUp Body Spray, offering an instant cooling effect. Formulations take advantage of Clariant's advanced ingredient technologies, including Aristoflex variants for lightweight textures, plant-derived emulsifiers and emollients, and Eclipsogen UV filters for advanced protection.<\/p>\n

Clariant will also be showcasing its \u00abLet True Beauty Glow\u00bb concept at NYSCC Suppliers\u2019 Day 2026 on May 19 and 20 at the Jacob Javits Convention Center, booth 841, where visitors will have the opportunity to test formulations and discuss their potential in new product development.<\/p>","protected":false},"excerpt":{"rendered":"

Clariant lance le concept de formulations \u00ab Let True Beauty Glow \u00bb, alliant innovation multifonctionnelle et authenticit\u00e9. Clariant a r\u00e9cemment d\u00e9voil\u00e9 son \u00ab Let True Beauty Glow \u00bb Formulation Concept 2026, introduisant une strat\u00e9gie d’innovation beaut\u00e9 con\u00e7ue pour c\u00e9l\u00e9brer la radiance naturelle et l’expression de soi authentique. Ce concept repose sur l’id\u00e9e de \u00ab hacking […]<\/p>\n","protected":false},"author":1,"featured_media":24878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[51],"tags":[60],"class_list":{"0":"post-24879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ingredients","8":"tag-info-produit"},"acf":{"nc":"stefanie.nehlsen@clariant.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=24879"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24879\/revisions"}],"predecessor-version":[{"id":24883,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/24879\/revisions\/24883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/24878"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=24879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=24879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=24879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}