{"id":25053,"date":"2026-05-29T07:00:00","date_gmt":"2026-05-29T05:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=25053"},"modified":"2026-05-28T18:56:44","modified_gmt":"2026-05-28T16:56:44","slug":"sales-of-sun-creams-and-ointments-up-sharply-at-newpharma","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/sales-of-sun-creams-and-ointments-up-sharply-at-newpharma\/","title":{"rendered":"Sales of sun creams and ointments up sharply on NewPharma"},"content":{"rendered":"

A heat wave in May led to a surge in purchases of suncare and repair products on NewPharma.fr, with notable sales increases in several categories.<\/strong><\/p>\n

NewPharma reports a clear shift in purchasing behavior due to the early heat of May, with sun protection and repair products leading the way in terms of volume.<\/p>

Advertising<\/div>
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Numerical increases by category<\/h2>\n

Sales of sun creams increased by a factor of 3 in the space of three days. Thermal sprays have risen by +170 % over three days since the peak of the heat. Sales of mosquito repellent products doubled as soon as the heat began.<\/p>\n

Rehydration and repair products<\/h2>\n

Rehydration products containing electrolytes and trace elements doubled over one year, comparing May 2025 to May 2026. On Monday, the most frequent search on NewPharma.fr was for Cicabiafine, a repairing and healing ointment, reflecting strong demand for post-exposure care.<\/p>\n

The early heat concentrated purchases usually spread over several weeks into a few days, with a particularly sharp peak on May 23, a trend confirmed over the whole month by NewPharma.<\/p>\n

Solutions for heavy legs and circulation have also doubled, reflecting the impact of higher temperatures on vascular discomfort.<\/p>","protected":false},"excerpt":{"rendered":"

Une vague de chaleur en mai a fait bondir les achats de produits solaires et de soins r\u00e9parateurs sur NewPharma.fr, avec des multiplications de ventes notables sur plusieurs cat\u00e9gories. NewPharma indique une modification nette des comportements d\u2019achat li\u00e9e \u00e0 la chaleur pr\u00e9coce de mai, avec une mont\u00e9e en volume sur les produits de protection solaire […]<\/p>\n","protected":false},"author":1,"featured_media":25052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[60],"class_list":{"0":"post-25053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-produit"},"acf":{"nc":"ls@edifice-communication.com","nc2":"alexis@edifice-communication.com","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25053","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=25053"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25053\/revisions"}],"predecessor-version":[{"id":25056,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25053\/revisions\/25056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/25052"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=25053"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=25053"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=25053"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}