{"id":25128,"date":"2026-06-09T07:00:00","date_gmt":"2026-06-09T05:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=25128"},"modified":"2026-06-08T17:33:48","modified_gmt":"2026-06-08T15:33:48","slug":"the-loreal-foundation-launches-a-second-itinerant-treatment-salon","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/the-loreal-foundation-launches-a-second-itinerant-treatment-salon\/","title":{"rendered":"The L'Or\u00e9al Foundation launches a second mobile treatment salon"},"content":{"rendered":"

The program doubles its capacity to reach 5,000 vulnerable women, and is supported by an Ipsos bva survey measuring the social impact of socio-aesthetic treatments.<\/strong><\/p>\n

The L'Or\u00e9al Foundation is launching a second Salon de Soins Itin\u00e9rant to extend free access to socio-aesthetics: two salons will cover the country for five months, making almost 140 stops to reach 5,000 women referred by partner associations.<\/p>

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Public perception measured by Ipsos BVA<\/h2>\n

The Ipsos BVA survey of 2,000 French people carried out from April 30 to May 4, 2026 shows that 95 % consider it legitimate to be able to take care of themselves, and that more than 9 out of 10 French people find it difficult for women in precarious situations, who are ill or victims of violence, to take care of themselves. The measurement, carried out online (Cawi) with a maximum margin of error of \u00b1\/-2.2 points, also reveals that 91 % believe that support from a socio-aesthetician can help regain confidence and reintegrate socially.<\/p>\n

Observed effects and operational deployment<\/h2>\n

The Foundation points out that 71 % of French people say they have personally observed positive effects of the treatment on morale, confidence or the return to work, and that 81 % believe that socio-aesthetics can encourage a return to employment and the freeing of speech. Since 2007, almost 200,000 women have already benefited from the socio-aesthetic treatments offered by the program. Beauty For A Better Life<\/em>.<\/p>\n

Hayatte Maazouza, Program Director Beauty For A Better Life<\/em>, The L'Or\u00e9al Foundation reports that \u00abThe deployment of a second Salon de Soins Itin\u00e9rant now enables us to change scale and reach out to women who, very often, give up on taking care of themselves for lack of access, time or means.\u00bb<\/em><\/p>\n

Throughout the salon itinerary, qualified socio-aestheticians provide services and workshops, combining aesthetic techniques and support adapted to the needs of the most vulnerable.<\/p>\n

Pauline Avenel-Lam, Executive Director of the L'Or\u00e9al Foundation, reminds us: \u00abThrough Beauty For A Better Life, it's the L'Or\u00e9al Foundation's historic conviction: access to skincare, well-being and self-esteem should never be a privilege, but a lever of emancipation accessible to all women.\u00bb<\/em><\/p>\n

The two roadshows will tour France, region by region, over a five-month period, with a schedule of around 140 stops, and will complement the projects carried out with some forty medical, medico-social and social associations.<\/p>","protected":false},"excerpt":{"rendered":"

Le dispositif double sa capacit\u00e9 pour aller \u00e0 la rencontre de 5 000 femmes vuln\u00e9rables et s\u2019appuie sur une enqu\u00eate Ipsos bva mesurant l\u2019impact social des soins socio-esth\u00e9tiques. La Fondation L\u2019Or\u00e9al met en circulation un deuxi\u00e8me Salon de Soins Itin\u00e9rant afin d\u2019\u00e9largir l\u2019acc\u00e8s gratuit \u00e0 la socio-esth\u00e9tique : deux salons couvriront le territoire pendant cinq […]<\/p>\n","protected":false},"author":1,"featured_media":25127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[61],"class_list":{"0":"post-25128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-marche"},"acf":{"nc":"hugo.berthoul@loreal.com","nc2":"fondationloreal@mtrchk.com","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=25128"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25128\/revisions"}],"predecessor-version":[{"id":25131,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25128\/revisions\/25131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/25127"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=25128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=25128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=25128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}