{"id":25166,"date":"2026-06-15T07:00:00","date_gmt":"2026-06-15T05:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=25166"},"modified":"2026-06-12T16:47:41","modified_gmt":"2026-06-12T14:47:41","slug":"febea-is-organizing-an-event-on-june-16-to-promote-the-recharge-initiative","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/febea-is-organizing-an-event-on-june-16-to-promote-the-recharge-initiative\/","title":{"rendered":"Febea is organizing an event on June 16 around the #R\u00e9flexeRecharge initiative"},"content":{"rendered":"

The Federation of Beauty Companies (Febea) is launching a national campaign titled \u00abWhy replace when you can recharge?\u00bb<\/em> on International Recharge Day, June 16, 2026. The stated goal is to raise awareness of rechargeable products and make the \"#R\u00e9flexeRecharge\" habit a part of everyday shopping routines.<\/p>\n\n\n\n

59% of female consumers report having purchased a refill<\/h2>\n\n\n\n

The study conducted by Senseva for Febea in June 2025 indicates that 59% of female cosmetics consumers report having purchased refills in the past year. The survey includes a quantitative phase conducted online from April 20, 2025, to May 1, 2025, among 2,251 female cosmetics consumers, representative in terms of age, socio-professional category, and geographic distribution.<\/p>

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Identified barriers: availability and information<\/h2>\n\n\n\n

The report highlights barriers to adoption: limited availability in stores, a lack of clear information, and a lack of awareness that refills are available for certain product categories. Febea notes that refills are now available for a wide range of product categories\u2014shampoo, perfume, lotion, hair care, cleansers, makeup removers, and makeup\u2014and that they extend beyond just personal care products.<\/p>\n\n\n\n

Emmanuel Guichard, Executive Director of Febea, notes that \u00abRefilling meets three very specific consumer needs: reducing packaging, managing one\u2019s budget, and simplifying certain daily tasks. The challenge now is to make this solution more visible, more understandable, and more intuitive at the point of purchase.\u00bb<\/em><\/p>\n\n\n\n

According to St\u00e9phanie Lumbers, Director of Sustainable Development at Febea, \u00abRefilling is a simple yet powerful action: it extends the life of containers, reduces packaging, and, in many cases, helps you better manage your budget. The challenge now is to make it more obvious at the point of purchase.\u00bb<\/em><\/p>\n\n\n\n

More than a dozen cosmetic brands will join the campaign on the same day by promoting their refill options. Febea is calling for clearer labeling of refillable formats\u2014such as pouches, cartridges, cups, compact refills, or transfer bottles\u2014to make it easier for consumers to use them.<\/p>\n\n\n\n

Collective action aims to turn an occasional choice into a habitual purchasing decision and to reduce packaging waste on a large scale by extending the lifespan of primary containers.<\/p>","protected":false},"excerpt":{"rendered":"

On June 16, Febea and the Ministry of Ecological Transition called for prioritizing cosmetic refills to reduce packaging and cut costs. A Senseva study shows that 59% of female consumers have purchased a refill in the past year.<\/p>","protected":false},"author":1,"featured_media":25165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[61],"class_list":{"0":"post-25166","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-marche"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=25166"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25166\/revisions"}],"predecessor-version":[{"id":25168,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25166\/revisions\/25168"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/25165"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=25166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=25166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=25166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}