{"id":25220,"date":"2026-06-22T07:00:00","date_gmt":"2026-06-22T05:00:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=25220"},"modified":"2026-06-21T16:32:51","modified_gmt":"2026-06-21T14:32:51","slug":"bdk-parfums-launches-the-concrete-edition-laundry-detergent","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/bdk-parfums-launches-the-concrete-edition-laundry-detergent\/","title":{"rendered":"BDK Parfums Launches the \u201cEau de Lessive\u201d Concrete Edition"},"content":{"rendered":"

Eau de Lessive \u00c9dition Concr\u00e8te imparts a powdery floral scent to laundry, centered around a concrete note. The composition combines citrus top notes\u2014orange, bergamot, and mandarin\u2014with a heart of petitgrain, orange blossom, and aldehydes, followed by base notes of sandalwood, a concrete accord, and white musks.<\/p>\n\n\n\n

A solid piece of writing by Anne-Sophie Behaghel<\/h2>\n\n\n\n

Perfumer Anne-Sophie Behaghel (Flair Paris) created this edition. She created the concrete note using aldehydes, irotyl, and methyl anthranilate, then combined it with orange blossom\u2014an ingredient never before used in her previous fragrances. \u00abThe \u00bbEau de Lessive \u00c9dition Concr\u00e8te' laundry detergent leaves laundry with a fresh, musky, and enveloping scent.\"<\/em>, says Anne-Sophie Behaghel.<\/p>

Advertising<\/div>
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Location and Availability<\/h2>\n\n\n\n

Conceived as an everyday signature scent, this limited edition is part of Studio de Parfums\u2019 contemporary identity BDK Parfums<\/a>, which has remained true to its aesthetic for ten years. L\u2019Eau de Lessive \u00c9dition Concr\u00e8te comes in a 1-liter bottle and is priced at 40 \u20ac. It will go on sale in June 2026 at BDK Parfums stores and on bdkparfums.com.<\/p>\n\n\n\n

Eau de Lessive joins the previous editions\u2014the Rose edition and the Mimosa edition\u2014and continues a line launched in 2018 during a campaign at Le Bon March\u00e9 Rive Gauche.<\/p>\n\n\n\n

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This limited edition places \"olfactory concrete\" at the heart of a laundry fragrance. L\u2019Eau de Lessive \u00c9dition Concr\u00e8te will be available in a 1-liter bottle for \u20ac40 and will be available in stores and on bdkparfums.com starting in June 2026.<\/p>","protected":false},"author":1,"featured_media":25212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[62],"tags":[60],"class_list":{"0":"post-25220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-parfums","8":"tag-info-produit"},"acf":{"nc":"cedric@yourstoryrp.com","nc2":"","nc3":"","nc4":"","nc5":""},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=25220"}],"version-history":[{"count":2,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25220\/revisions"}],"predecessor-version":[{"id":25222,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25220\/revisions\/25222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/25212"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=25220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=25220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=25220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}