{"id":25350,"date":"2026-07-09T12:30:00","date_gmt":"2026-07-09T10:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=25350"},"modified":"2026-07-08T15:37:25","modified_gmt":"2026-07-08T13:37:25","slug":"pierre-fabre-increases-its-stake-in-miye-to-38-of-the-companys-capital","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/pierre-fabre-increases-its-stake-in-miye-to-38-of-the-companys-capital\/","title":{"rendered":"Pierre Fabre Invest increases its stake in MiY\u00e9 to 38 %"},"content":{"rendered":"

MiY\u00e9<\/a> It already operates in e-commerce and through more than 300 retail locations. The brand has been selected by two mutual insurance companies for projects involving reimbursement for dietary supplements, which strengthens its presence in this segment. It offers a product line that combines dermocosmetics and dietary supplements.<\/p>\n\n\n\n

Selective rollout in pharmacies<\/h2>\n\n\n\n

An initial funding round in 2023 enabled large-scale testing and product placement in major French pharmacies. The rollout remains selective, involving pharmacies committed to providing advice and ready to promote MiY\u00e9\u2019s expertise. \u00abThis partnership is based on a shared commitment: to ensure the effectiveness, naturalness, and careful selection of ingredients that enhance women\u2019s quality of life.\u00bb<\/em>, says \u00c9ric Ducournau, CEO of Laboratoires Pierre Fabre.<\/p>

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38 % Capital and Objectives for 2027\u20132028<\/h2>\n\n\n\n

Following the transaction, Pierre Fabre Invest holds a 38 % stake in MiY\u00e9. The brand plans to quadruple its network of partner pharmacies by 2027, and then increase it eightfold by 2028. It also aims to expand its network of more than 2,000 prescribers and healthcare professionals, including gynecologists and midwives. \u00abNow that we have an established network of healthcare providers, it's time to accelerate our expansion into pharmacies, especially since 54 % of our customers say they primarily look for our products in this channel.\u00bb<\/em>, says Anna Oualid, co-founder of MiY\u00e9.<\/p>\n\n\n\n

New team members and product lines by September 2027<\/h2>\n\n\n\n

The investment will support the hiring of 10 new employees. Three new product lines are planned by September 2027, including the launch of an \u201cIn Out\u201d collagen duo designed to address age-related metabolic decline. Focus on the pharmacy.<\/p>\n\n\n\n

Founded in 2020 by Caroline Lanson and Anna Oualid, MiY\u00e9 now offers 17 organic, vegan, and natural products. The formulas are based on adaptogenic plants, probiotics, micronutrition, and ingredients derived from green biotechnology, covering the period from puberty to menopause.<\/p>","protected":false},"excerpt":{"rendered":"

Pierre Fabre Laboratories is making a second investment in MiY\u00e9 through Pierre Fabre Invest, bringing its stake to 38 %. The move aims to accelerate the product\u2019s rollout in pharmacies and strengthen ties with healthcare professionals.<\/p>","protected":false},"author":1,"featured_media":25349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[52],"tags":[61],"class_list":{"0":"post-25350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formulation","8":"tag-info-marche"},"acf":{"nc":"charlotte.marine@pierre-fabre.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=25350"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25350\/revisions"}],"predecessor-version":[{"id":25351,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25350\/revisions\/25351"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/25349"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=25350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=25350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=25350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}