{"id":25379,"date":"2026-07-17T12:30:00","date_gmt":"2026-07-17T10:30:00","guid":{"rendered":"https:\/\/www.industries-cosmetiques.fr\/?p=25379"},"modified":"2026-07-15T23:02:02","modified_gmt":"2026-07-15T21:02:02","slug":"lavera-will-introduce-two-vegan-water-resistant-mascaras","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/lavera-will-introduce-two-vegan-water-resistant-mascaras\/","title":{"rendered":"Lavera introduces two vegan, water-resistant mascaras"},"content":{"rendered":"

Researchers from the\u2019University of W\u00fcrzburg<\/a> have shown that facial expressions associated with joy attract the gaze more quickly and for longer. The shape of the eyelashes remains a key factor in perception. In this context of usage, lavera<\/a> describes two waterproof mascaras, each with its own unique application features.<\/p>\n\n\n\n

Water-Resistant Volume Mascara: creamy texture and organic active ingredients<\/h2>\n\n\n\n

Water-Resistant Volume Mascara features a creamy texture that coats each lash to create natural, buildable volume. The formula is enriched with organic carnauba wax and organic shea butter to provide both curl and comfort during application. For best results, apply the product in a zigzag motion, then let it dry before applying a second coat to enhance the volume.<\/p>

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Butterfly Effect: Ergonomic Brush with Rubber Bristles<\/h2>\n\n\n\n

Butterfly Effect Water-Resistant Mascara features an ergonomic brush with rubber bristles. The applicator is designed to thicken, curl, and define each lash, including the finest ones in the corners of the eye. The desired effect is a dramatic, sweeping look. The same zigzag application technique, layer by layer, is recommended to build volume and shape the lashes.<\/p>\n\n\n\n

Both products are marketed as vegan, silicone-free, and microplastic-free. Makeup is removed gently, without vigorous rubbing\u2014unlike some waterproof mascaras known for their strong hold. The long-lasting formula is highlighted for use in conditions involving heat, humidity, or physical activity.<\/p>\n\n\n\n

The sizes and prices are as follows: Water-Resistant Mascara in a 9-ml tube for \u20ac11.90, and Butterfly Effect Mascara in an 11-ml tube for \u20ac13.90. The products are available on the lavera.fr website. The product descriptions \u00abPeta Approved\u00bb<\/em> and \u00ab100 % Certified Natural Cosmetics\u00bb<\/em> accompany this market launch.<\/p>","protected":false},"excerpt":{"rendered":"

Two water-resistant products are joining lavera\u2019s makeup lineup: Volume Water-Resistant Mascara and Butterfly Effect Water-Resistant Mascara. The brand highlights long-lasting wear, easy removal, vegan formulas free of silicones and microplastics, and a variety of applicators and textures.<\/p>","protected":false},"author":1,"featured_media":25378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[52],"tags":[60],"class_list":{"0":"post-25379","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-formulation","8":"tag-info-produit"},"acf":{"nc":"beaute@franckdrapeau.com"},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=25379"}],"version-history":[{"count":1,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25379\/revisions"}],"predecessor-version":[{"id":25380,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/25379\/revisions\/25380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/25378"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=25379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=25379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=25379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}