{"id":2750,"date":"2019-01-29T08:00:49","date_gmt":"2019-01-29T06:00:49","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=2750"},"modified":"2019-01-28T11:39:46","modified_gmt":"2019-01-28T09:39:46","slug":"diam-develops-his-offer-on-the-primary-pack","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/diam-develops-his-offer-on-the-primary-pack\/","title":{"rendered":"Diam develops its offer on the primary pack"},"content":{"rendered":"

Part of the Diam Pack division, Diam Color operates in the plastic injection and coloring of dummies and testers for the skincare, make-up and perfume segments. To anticipate brand expectations, Diam Color presents its Full BuY global service offering.
\nWith three of its own factories, in France and China, and a team of 100 people, including a dedicated color division (10,000 references and 600 new shades every year), Diam Color has confirmed its position as a benchmark on the European market. Aware of the challenges faced by testers and dummies at points of sale, Diam Color is pushing its offer towards a full-service approach, in line with the support strategy the group is developing for brands.<\/p>\n

\"<\/strong>We have the tools to support brands<\/strong>\"
\n<\/strong>In a context where the point-of-sale plays a major role in the customer journey, products and discovery tools such as testers and dummies are tending towards theatricalization. The relevance of these merchandising tools directly conditions the act of purchase. Constantly handled, dummies and especially testers therefore deserve a constant standard of quality, which Diam Color is able to guarantee retailers.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n

\u00a0<\/strong>Full BuY, an all-comfort offer.
\n<\/strong>With this in mind, Diam Color has set up a global service offering, from the design\/manufacture of packs to complete stock management: in-store monitoring of modules, product and shade replenishment, delivery and installation at points of sale in Europe...<\/p>\n

Named Full BuY<\/strong>This commercial concept is in line with the Diam Group's development strategy, enabling it to exploit its full range of skills and tailor its offering to customer expectations.<\/p>","protected":false},"excerpt":{"rendered":"

Int\u00e9gr\u00e9 au d\u00e9partement Diam Pack, Diam Color op\u00e8re sur le march\u00e9 de l\u2019injection plastique et coloration de factices et testeurs pour les segments soin, maquillage et parfum. Pour anticiper les attentes des marques, Diam Color pr\u00e9sente son offre de service globale baptis\u00e9e Full BuY. Avec trois usines en propre respectivement bas\u00e9es en France et en […]<\/p>\n","protected":false},"author":3,"featured_media":2751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-2750","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/2750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=2750"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/2750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/2751"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=2750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=2750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=2750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}