{"id":3277,"date":"2019-08-28T07:00:02","date_gmt":"2019-08-28T05:00:02","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=3277"},"modified":"2019-08-27T19:08:31","modified_gmt":"2019-08-27T17:08:31","slug":"color-queen-de-loreal-paris-ecoconcu-par-texen","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/color-queen-de-loreal-paris-ecoconcu-par-texen\/","title":{"rendered":"Color Queen by L'Or\u00e9al Paris, an eco-designed case by Texen"},"content":{"rendered":"

To meet the brand's demand for an eco-responsible makeup product, Texen CEICA's industrial site has focused its efforts on saving materials and reducing the number of components. Available in 36 shades, Color Queen is an eyeshadow enriched with ultra-pigmented oils.
\nMade in injection, the case is composed of two parts with a holographic hot stamping decoration on the base, and silver on the lid. The assembly of the two parts is done in line with the injection of the cover.<\/p>\n

A responsible box<\/strong><\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n

To minimize the material and the number of components, this case is clipped and therefore without metal pins and the rear base is hollowed out. Such an eco-design will have allowed to save about 25 % of plastic material compared to a more traditional design.
\nThis development is part of the group's overall CSR approach. In the priority field of eco-design, Texen innovates, identifies and analyzes in order to anticipate and meet the expectations of brands by developing products that are increasingly environmentally friendly.<\/p>\n

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 <\/p>","protected":false},"excerpt":{"rendered":"

Pour respecter la demande de la marque d\u2019un produit maquillage \u00e9coresponsable, le site industriel de Texen CEICA a port\u00e9 ses efforts sur l\u2019\u00e9conomie de la mati\u00e8re et la r\u00e9duction du nombre de composants.\u00a0Disponible en\u00a036\u00a0teintes, Color Queen est une ombre \u00e0 paupi\u00e8res enrichie en huiles ultra-pigment\u00e9es. R\u00e9alis\u00e9 en injection, le bo\u00eetier est compos\u00e9 de deux parties\u00a0avec […]<\/p>\n","protected":false},"author":3,"featured_media":3278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-3277","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=3277"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/3278"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=3277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=3277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=3277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}