{"id":3317,"date":"2019-09-06T07:50:44","date_gmt":"2019-09-06T05:50:44","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=3317"},"modified":"2019-09-06T07:32:42","modified_gmt":"2019-09-06T05:32:42","slug":"le-groupe-pochet-accompagne-lancome-dans-le-lancement-de-son-nouveau-feminin-idole","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/le-groupe-pochet-accompagne-lancome-dans-le-lancement-de-son-nouveau-feminin-idole\/","title":{"rendered":"The Pochet Group supports Lanc\u00f4me in the launch of its new Id\u00f4le feminine line"},"content":{"rendered":"

For its new fragrance line, a symbol of audacity and determination, Lanc\u00f4me has drawn on the multi-material expertise of the Pochet Group to create a technically unprecedented bottle. The tall, extremely slender shape, just 15 millimeters thick, is a first in the perfume world. Mastering the straight columns over the entire height, as well as the flat base and square shoulders, was also a major technical challenge. At the center of the bottle, the concave halo, designed in the mold, makes the light particularly vibrant. The transparency, brilliance and finesse of the glass are enhanced by the gilded aluminum frame, also of extreme finesse. Qualipac's mastery of 90\u00b0 metal bending and curved shaping enables the frame to be glued with the utmost precision, perfectly embracing the entire length of the bottle.
\nDesigned as a familiar nomadic object, the bottle is also refillable to optimize its impact on the environment.<\/p>\n

Finally, Lanc\u00f4me beauty consultants are equipped with a Priminter-designed case to hold the bottle, which they carry over their shoulder like a couture accessory.<\/p>

Advertising<\/div>
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Pour sa nouvelle ligne de parfum, symbole d\u2019audace et de d\u00e9termination, Lanc\u00f4me s\u2019est appuy\u00e9 sur l\u2019expertise multi-mat\u00e9riaux du Groupe Pochet avec un flacon techniquement in\u00e9dit. La forme haute d\u2019une finesse extr\u00eame avec seulement 15 millim\u00e8tres d\u2019\u00e9paisseur est une premi\u00e8re dans l\u2019univers du parfum. La ma\u00eetrise des colonnes droites sur toute la hauteur, ainsi que le […]<\/p>\n","protected":false},"author":3,"featured_media":3318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-3317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=3317"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3317\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/3318"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=3317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=3317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=3317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}