{"id":3460,"date":"2019-10-23T07:00:54","date_gmt":"2019-10-23T05:00:54","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=3460"},"modified":"2019-10-18T17:17:49","modified_gmt":"2019-10-18T15:17:49","slug":"le-pinceau-parfumant-pour-mugler-une-signature-texen-beauty-partners","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/le-pinceau-parfumant-pour-mugler-une-signature-texen-beauty-partners\/","title":{"rendered":"The perfume brush for Mugler, a Texen Beauty Partners signature"},"content":{"rendered":"<p>For Angel, Alien and Aura, the three pillars of the Mugler brand, the Clarins Fragrance Groupe has adopted a new perfuming gesture initiated by Texen Beauty Partners.<br \/>\nHow do you apply perfume in a single gesture, in the car, at the office, in the evening... how do you make it simple and glamorous? Texen Beauty Partners provides the turnkey answer with this new kind of brush, featuring synthetic bristles for easy, spontaneous application. By developing this travel format, the brand offers consumers an innovative and practical solution.<\/p>\n<p>Clarins Fragrance Group<span style=\"text-decoration: line-through\">e<\/span> has entrusted Texen Beauty Partners with the development of this brush for the 3 fragrances Angel, Alien and Aura.<br \/>\nThis 8-ml brush is intuitive to use thanks to its push-button applicator; one click is all it takes to apply just the right amount to the area to be scented (neck, wrists, elbow creases...). Its applicator brush is made of white synthetic bristles, but can be further developed in another material (flocking, silicone...).<br \/>\nFor the Mugler brand, this was worked in aluminum in 3 shades of anodizing: a particularly delicate industrial operation, then decorated in white or black silkscreen, depending on the model.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-4059253268\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-715039272\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24742\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg\" alt=\"site-industries-cosmetiques Two men speak during a Siemens videocast. The Siemens logo and French text promote an episode on corporate revenue management in April 2026, with a button labeled &quot;Discover Episode 1&quot; at the bottom.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN1_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n<p><strong>Texen, the green attitude<\/strong><\/p>\n<p>Presented at Make Up in Paris as part of Texen Beauty Partners' Be Green range, this brush boasts a refillable function. Customizable at will, it is suitable not only for perfume, but also for targeted application to skincare or make-up formulas.<br \/>\nIt is available in plastic or aluminum versions.<br \/>\nIt comes with a refill that the consumer can easily change.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Pour Angel, Alien et Aura les trois piliers de la marque Mugler, le Clarins Fragrance Groupe adopte un nouveau geste de parfumage initi\u00e9 par Texen Beauty Partners. Comment se parfumer en un seul geste, en voiture, au bureau, en soir\u00e9e\u2026 comment faire simple et glamour\u2009? Texen Beauty Partners livre la r\u00e9ponse clefs en main avec [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-3460","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=3460"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/3461"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=3460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=3460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=3460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}