{"id":3682,"date":"2020-01-08T07:58:26","date_gmt":"2020-01-08T05:58:26","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=3682"},"modified":"2020-01-08T08:57:06","modified_gmt":"2020-01-08T06:57:06","slug":"guerlain-reitere-trusts-hapticmedia-to-propose-a-new-experience-of-customization-on-its-iconic-perfume-lacons","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/guerlain-reitere-trusts-hapticmedia-to-propose-a-new-experience-of-customization-on-its-iconic-perfume-lacons\/","title":{"rendered":"Guerlain reaffirms its trust in Hapticmedia to offer a new personalization experience on its iconic perfume bottles"},"content":{"rendered":"

After an initial collaboration with Hapticmedia on \"Rouge G\", Guerlain has once again entrusted the company with the launch of its new e-commerce site, to provide a user experience for its perfume range.
\nExpert in visualization and personalization solutions for tomorrow's commerce, Hapticmedia develops innovative functionalities for the luxury goods sector. A new collaboration for this French company that responds to the constraints of connected commerce.<\/p>\n

A new digital experience<\/strong><\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n

Guerlain has been innovating in beauty and perfumery for over 190 years. In 1828, Pierre-Fran\u00e7ois Pascal Guerlain opened his first boutique on rue de Rivoli, revolutionizing the perfume and cosmetics market. Today, Guerlain offers a new experience that pays homage to the profession for which it is famous: perfumery.
\nCustomers can now personalize their bee bottle by choosing the type of ribbon and bow to decorate the neck of the bottle, and then engraving a name or message on it: the art of giving according to the House of Guerlain.<\/p>\n

\"The 3D technical solution proposed by Hapticmedia allows us to showcase our iconic products. It offers different combinations to increasingly demanding customers who are above all looking for digital experiences that reflect those of our Boutiques. What's more, thanks to this online personalization option, our customers can now offer a tailor-made gift to their loved ones\", emphasizes Jean Denis Mariani, CDO Guerlain .<\/p>\n

\"We are delighted to have collaborated once again with Guerlain to come up with a new online personalization solution. Thanks to this second collaboration, we're going one step further by offering the option of online engraving with a dynamic, ultra-realistic rendering. In this way, web users can create their own unique and personal object. Guerlain is a key reference in the world of luxury and perfumery, and I'm delighted to be working with them on a long-term basis,\" explains Henri Foucaud, co-founder of Hapticmedia.<\/p>\n

An omnichannel shopping experience in full transformation<\/strong><\/p>\n

For over 5 years, Hapticmedia has been constantly reflecting on the issues and challenges linked to changing shopping habits. Its vision: to create new online experiences, generating emotion through the customer's main point of contact, their smartphone.<\/p>\n

Hapticmedia offers an interactive 3D product visualization and personalization solution for connected commerce. Directly accessible from the web browser and compatible with all media, this new solution makes it easier to try on, personalize and learn about products. The solution, dedicated to the world of luxury goods, focuses on the smallest detail, and is uncompromising in its execution.
\nThis innovative company helps leading players in the luxury goods sector to co-design their products. Thanks to its interactive, scalable solution, Hapticmedia can increase conversion to purchase, and design tailor-made products for increasingly demanding customers.<\/p>","protected":false},"excerpt":{"rendered":"

Apr\u00e8s une premi\u00e8re collaboration avec Hapticmedia sur le \u201cRouge G\u201d,\u00a0Guerlain fait une nouvelle fois confiance \u00e0 cette soci\u00e9t\u00e9, \u00e0 l\u2019occasion de la mise en ligne de son\u00a0nouveau site e-commerce, afin de proposer une exp\u00e9rience utilisateur sur sa gamme de parfums. Experte en solutions de visualisation et de personnalisation tourn\u00e9es vers le commerce de demain,\u00a0Hapticmedia d\u00e9veloppe […]<\/p>\n","protected":false},"author":3,"featured_media":3683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-3682","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=3682"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/3683"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=3682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=3682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=3682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}