{"id":3808,"date":"2020-02-10T07:00:07","date_gmt":"2020-02-10T05:00:07","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=3808"},"modified":"2020-02-10T00:09:54","modified_gmt":"2020-02-09T22:09:54","slug":"fila-adopts-onlyn-for-the-clean-design-and-elegant-of-the-hood-of-his-last-water-of-perfume","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/fila-adopts-onlyn-for-the-clean-design-and-elegant-of-the-hood-of-his-last-water-of-perfume\/","title":{"rendered":"Fila adopts Surlyn for the cap design of its latest eau de parfum"},"content":{"rendered":"<p>Like its collections, the packaging of the latest eau de parfum from the Italian sportswear brand Fila seduces with its classic design, the choice of high quality materials and its practicality. Very sober, the bottle of the eponymous eau de parfum is enhanced by a cap made of Surlyn PC 2000, with a cubic shape and a perfectly crystalline transparency despite its great thickness. Inside the cap of this androgynous bottle, a pink or blue polypropylene insert differentiates the women's fragrances from those of men and visually echoes the bottle's marking. The Surlyn gives a shine and creates a depth effect to the insert which takes on a particular and distinctive relief. Annalisa Longoni, Sales Manager in Italy for the Medicos Group, who produced the cap, explains <i>\"The Surlyn allows us to premiumize this extremely simple bottle aimed at a young audience and which corresponds to the trend of flat design today. For the manufacture of this very massive cap, we had no other choice than to use Surlyn. Only this resin can allow us to make transparent parts with such a large thickness and a perfect rendering, with no apparent ghost. Made in a single injection, this massive cover gives the impression of being made of glass. Surlyn also has all the required properties in terms of chemical resistance, excellent scratch and abrasion resistance, and haptic qualities.<\/i>.\"<span class=\"Apple-converted-space\"><br \/>\n<\/span>Unbreakable, trendy yet elegant, this hood made of <i>Surlyn<\/i> of excellent quality perfectly met the specifications of the Fila brand for a packaging intended for a rather young public.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>A l\u2019image de ses collections, le packaging de la derni\u00e8re eau de parfum de la marque italienne de v\u00eatements de sport Fila s\u00e9duit par son design classique, le choix de mat\u00e9riaux de haute qualit\u00e9 et sa praticit\u00e9. Tr\u00e8s sobre, le flacon de l\u2019eau de parfum \u00e9ponyme est r\u00e9hauss\u00e9 d\u2019un capot r\u00e9alis\u00e9 en Surlyn PC 2000, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-3808","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=3808"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/3808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/3809"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=3808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=3808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=3808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}