{"id":415,"date":"2016-04-25T11:15:17","date_gmt":"2016-04-25T09:15:17","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=415"},"modified":"2016-05-13T10:48:14","modified_gmt":"2016-05-13T08:48:14","slug":"loreal-proposes-a-learning-platform-to-boost-student-employability","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/loreal-proposes-a-learning-platform-to-boost-student-employability\/","title":{"rendered":"L'Or\u00e9al offers an e-learning platform to boost student employability"},"content":{"rendered":"<p>For the first time, L'Or\u00e9al is providing 15,000 students in 57 countries with a platform of educational content to develop the professionalization and employability of students registered in its Brandstorm competition, with certificates that can be used on their LinkedIn profiles.<\/p>\n<p>\"Path to Win\" is a year-round program for students and 150 professors from partner universities. It was developed in partnership with Crossknowledge, the world leader in e-learning solutions, and General Assembly, a major player in digital training.<\/p><div class=\"indus-dans-articles indus-entity-placement\" style=\"text-align: center;display: flex;justify-content: center;\" id=\"indus-1432228335\"><div class=\"indus-adlabel\">Advertising<\/div><div id=\"indus-3964276534\"><a data-bid=\"1\" data-no-instant=\"1\" href=\"https:\/\/www.industries-cosmetiques.fr\/en\/ad\/24744\" rel=\"noopener nofollow\" class=\"notrack\" target=\"_blank\" aria-label=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg\" alt=\"site-industries-cosmetiques Promotional graphic for Siemens&quot; &quot;The Beauty Thread&quot; videocast series, with French text about faster formulation and better control thanks to enterprise recipe management. Launch in April 2026, with a blue &quot;Discover Episode 1&quot; button. Abstract background.\"  srcset=\"https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200.jpg 1200w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-300x300.jpg 300w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1024x1024.jpg 1024w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-150x150.jpg 150w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-768x768.jpg 768w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-12x12.jpg 12w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-600x600.jpg 600w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-696x696.jpg 696w, https:\/\/www.industries-cosmetiques.fr\/wp-content\/uploads\/2026\/04\/12296_SIEMENS_Videocast_series_BAN2_1200x1200-1068x1068.jpg 1068w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" class=\"no-lazyload\" width=\"300\" height=\"300\"   \/><\/a><\/div><\/div>\n<p>Create a marketing plan, develop sustainable packaging solutions, make the most of social networks to develop your brand, strengthen your presentation skills, etc... A 12-step training path including a wide variety of content with 27 modules specially created by L'Or\u00e9al, General Assembly and Crossknowledge experts.<\/p>\n<p>The platform is also a co-creation space where students, teachers and L'Or\u00e9al teams can add unlimited content and best practices at each stage of the course.<\/p>\n<p><strong>A direct dialogue with L'Or\u00e9al professionals\u00a0<\/strong><br \/>\n\"Path to Win offers game-based learning. Gamification systems allow students to accumulate points, integrate and progress in a ranking as they acquire knowledge. Students also have the opportunity to interact directly with the group's managers and receive advice and coaching from experts or former participants.<\/p>\n<p><strong>A certification process<\/strong><br \/>\nFinally, the platform provides students with certificates that can be used on their LinkedIn profile according to the level reached and the knowledge acquired.<\/p>\n<p><em>\"This training program is open to any student who wishes to take it, and is a first step. We want to develop externally this 'permanent' learning approach, which we practice internally and which has made L'Or\u00e9al a school for its young talent. The objective today is to offer real services to young people, to help them strengthen their employability, in a world where knowledge is becoming increasingly obsolete.\"<\/em>explains Jean-Claude Le Grand, Director of International Human Resources Development and Corporate Director of Diversity.<\/p>\n<p>This new e-learning platform adds to the training experience already provided by Brandstorm, one of the leading competitions in the market. Each year, Brandstorm allows thousands of students to transform theory into practice, to immerse themselves in the world of innovation and to present their projects in \"real life\" conditions, with increasingly digital challenges to overcome.<\/p>\n<p><a href=\"https:\/\/www.brandstorm.loreal.com\/content\/video\/hot-video\/path-to-win-by-l-oreal-brandstorm-unique-digital-learning-experience\" target=\"_blank\" rel=\"noopener\">Discover the platform<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois, L\u2019Or\u00e9al met \u00e0 disposition de 15 000 \u00e9tudiants de 57 pays une plateforme de contenus p\u00e9dagogiques permettant de d\u00e9velopper la professionnalisation et l\u2019employabilit\u00e9 des \u00e9tudiants inscrits \u00e0 son concours Brandstorm, avec \u00e0 la clef des certificats utilisables sur leur profils LinkedIn. \u00ab Path to Win \u00bb est un cursus accessible toute [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[56],"tags":[61],"class_list":{"0":"post-415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-management","8":"tag-info-marche"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=415"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/416"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}