{"id":444,"date":"2016-05-13T10:45:41","date_gmt":"2016-05-13T08:45:41","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=444"},"modified":"2016-05-13T11:49:00","modified_gmt":"2016-05-13T09:49:00","slug":"packaging-couture-sign-pocket-latest-fragrance-alexander-mcqueen","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/packaging-couture-sign-pocket-latest-fragrance-alexander-mcqueen\/","title":{"rendered":"Pochet's \"couture\" packaging for the latest Alexander McQueen fragrance"},"content":{"rendered":"

The intense black cap, the majestic plumage of the extremely fine collar and the bottle with its curves delicately emphasized by a patinated gold base: each element of the case for the new Alexander McQueen fragrance, \"Couture\", calls on the combined expertise of the Pochet Group.<\/p>\n

Zamak was the ideal material to sublimate the infinite richness of detail in the bezel, designed by Qualipac. The feathery blades and patinated gold look are the result of a succession of delicate operations, including the application of enamel by syringe. The cap, with its fine, tactile relief, is injected with no visible parting line, and rises above the gold-galvanized collar, which houses the Solev-varnished signature ring.
\nThe bottle, a deep, glossy black with gentle curves, was designed by Pochet du Courval. Its smooth surface is enhanced by a sober silk-screen print. The high-level technological equation provided by the Pochet Group is also reflected in the assemblies. A unique, specific expertise that takes into account all the dimensional and technical imperatives of materials, to guarantee the finest customer creations.<\/p>

Advertising<\/div>
\"site-industries-cosmetiques<\/a><\/div><\/div>\n

https:\/\/www.groupe-pochet.fr\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

La coiffe d\u2019un noir intense, le majestueux plumage du col \u00e0 la finesse extr\u00eame et le flacon aux courbes d\u00e9licatement soulign\u00e9es par un socle or patin\u00e9 : chaque \u00e9l\u00e9ment de l\u2019\u00e9crin du nouveau parfum Alexander McQueen, \u00ab Couture \u00bb, a fait appel \u00e0 l\u2019alliance des savoir-faire du Groupe Pochet. Le Zamak s\u2019est impos\u00e9 comme le […]<\/p>\n","protected":false},"author":1,"featured_media":447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57,62],"tags":[60],"class_list":{"0":"post-444","1":"post","2":"type-post","3":"status-publish","4":"format-video","5":"has-post-thumbnail","7":"category-packaging","8":"category-parfums","9":"tag-info-produit","10":"post_format-post-format-video"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=444"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/447"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}