In view of the new constraints imposed by the health crisis, point-of-sale testing of make-up and perfume products must be reviewed to guarantee maximum consumer protection. The Arcade Beauty group has reconsidered its entire offer in this direction, with record timing and almost exclusively French manufacturing.
\nAt a time when beauty outlets are being reorganized to offer maximum consumer protection, the entire sales relationship is being rethought. The role of the sales advisor is becoming more important, and therefore takes on its full meaning in the customer journey, from product testing to the act of purchase. Over the past few weeks, Arcade Beauty has been reflecting on these new issues facing brands and retailers alike. The group has reconsidered its entire make-up and perfume offer to adapt it to this new constraint and propose new solutions: from the test dose board to be detached by the sales consultant to the unit dose on display.
\nHere are a few examples of our rapid development and, for most of our products, French manufacturing using materials that are ready to be recycled.<\/p>\n
<\/p>","protected":false},"excerpt":{"rendered":"
Consid\u00e9rant les contraintes nouvelles qu\u2019impose la crise sanitaire, le test des produits de\u00a0maquillage et de parfum en point de vente doit revoir sa copie pour garantir au\u00a0consommateur une protection maximale. Le groupe Arcade Beauty a reconsid\u00e9r\u00e9 la\u00a0totalit\u00e9 de son offre dans ce sens, moyennant un timing record et une fabrication quasi\u00a0exclusivement fran\u00e7aise. Alors que les […]<\/p>\n","protected":false},"author":3,"featured_media":4585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"external_url":"","footnotes":""},"categories":[57],"tags":[60],"class_list":{"0":"post-4584","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-packaging","8":"tag-info-produit"},"acf":{"nc":null,"nc2":null,"nc3":null,"nc4":null,"nc5":null},"_links":{"self":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/4584","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/comments?post=4584"}],"version-history":[{"count":0,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/posts\/4584\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media\/4585"}],"wp:attachment":[{"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/media?parent=4584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/categories?post=4584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.industries-cosmetiques.fr\/en\/wp-json\/wp\/v2\/tags?post=4584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}