{"id":520,"date":"2016-05-27T09:07:22","date_gmt":"2016-05-27T07:07:22","guid":{"rendered":"https:\/\/xd3kj9bvqee.preview.infomaniak.website\/?p=520"},"modified":"2016-05-27T09:07:22","modified_gmt":"2016-05-27T07:07:22","slug":"aptar-beauty-home-choisi-lionel-de-benetti-new-brand","status":"publish","type":"post","link":"https:\/\/www.industries-cosmetiques.fr\/en\/aptar-beauty-home-choisi-lionel-de-benetti-new-brand\/","title":{"rendered":"Aptar Beauty + Home chosen by Lionel de Benetti for his new brand"},"content":{"rendered":"
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Lionel de Benetti, former General Manager of Clarins Laboratories and Research, has just created his first facial skincare product under his own name. He has chosen Aptar Beauty + Home to support him in this new adventure.<\/p>\n

\"Aptar\"Lionel de Benetti's objective was to develop a product that would meet the needs of all skin types, whatever their age or sensitivity. This choice implied a high concentration of active ingredients which, being sensitive to oxidation, need to be protected throughout the product's life. To guarantee this protection, Lionel de Benetti opted for Aptar Beauty + Home's Irresistible airless system. \" This facial care product requires an airless container to avoid any contact with an oxidizing environment. The tests conducted by Aptar Beauty + Home convinced me that its dispensing system protected it from any risk of contamination.<\/em> \"he explains. For his first facial beauty treatment, Lionel de Benetti opted for the sobriety of Irresistible's transparent 40 ml version. Thanks to its unique airless technology, Irresistible offers leading cosmetics brands a complete dispensing system specially designed for the most sensitive formulas. Its hermetically sealed, multi-layer pouch bottle and anti-back-contamination dispensing system offer double high-performance protection against external contamination, guaranteeing perfect hygiene.<\/p>

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